Manager 3, Field Marketing

Responsibilities: Strategy and market leadershipOwn field marketing strategy across four must-win markets: New York, Los Angeles, Dallas-Fort Worth, and Chicago Build and maintain the always-on field marketing calendar — market-level event scheduling with full cross-functional visibility Develop and execute the go-to-market strategy for field activations including grand openings, community events, brand partnership activations, and expert-led programming support Lead market-level performance analysis and translate findings into ongoing strategy refinements Agency and partner managementOwn the All Terrain Collective relationship — SOW management, briefing, performance accountability, and day-to-day partnership Manage budget allocation across primary DMAs; own the 85% concentrated investment model and 15% strategic reserve Cultivate and manage relationships with local production partners, vendors, and community organizations Grand opening executionLead grand opening field marketing execution across all store openings — full productions at flagship locations, lighter activations at retail stores — co-produced with ATC and the Spring team Coordinate cross-functionally with Stores Experience, Retail Marketing, and Programming to ensure GO execution is integrated and on-brand Measurement and attributionOwn the attribution and measurement infrastructure for field marketing — localized CLPs, DMA-level CID tracking, Field source flag, and unified QR Design and manage holdout market measurement; isolate field contribution to traffic and conversion by DMA Deliver in-market effects decomposition before end of season in partnership with Media and Analytics People managementManage a team of direct reports spanning creative (art direction), copy/strategy, and production operations Set clear goals, provide regular feedback, and support each team member's development and performance Build a collaborative, high-accountability team culture consistent with Spring's operating principles

Qualifications: Required 10+ years of field marketing, local marketing, or experiential marketing experience Demonstrated experience managing field marketing agency partners and multi-million-dollar budgets Proven track record launching physical retail locations or stores at scale — ideally in a multi-market context Experience managing and developing direct reports, including remote team members Strong cross-functional collaborator — comfortable working with creative, media, ops, legal, and executive stakeholders Data-fluent: able to build measurement frameworks, read performance dashboards, and translate data into strategic decisions Excellent project management skills; able to run multiple workstreams simultaneously in a fast-moving environment PreferredExperience in financial services, tax, or a highly regulated consumer category Background working alongside an internal creative team or in-house agency Familiarity with CRM-integrated field attribution and DMA-level performance modeling Experience with Monday.com, Asana, or similar project management tools

Who you are: A strategic operator — you think at the 10,000-foot level and execute at the 10-inch level without losing altitude A builder — you've stood up systems, processes, and programs from scratch and made them scale A connector — you know how to build trust with community partners, agency teams, and executive stakeholders equally Comfortable with ambiguity — you make good decisions with incomplete information and adjust quickly when the situation changes A strong communicator — you can represent strategy clearly in writing, in a room, and in a deck Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. California Remote (Bay Area) $213,500- $289,000 California Remote (Not Bay Area) $215,500- $291,500 Colorado Remote $177,000- $239,500 Hawaii Remote $186,000- $251,500 Illinois Remote $177,000- $239,500 Maine Remote $161,000- $217,500 Maryland Remote $177,000- $239,500 Massachusetts Remote $186,000- $251,500 New Jersey Remote $186,000- $251,500 Vermont Remote $177,000- $239,500 Virginia Remote $177,000- $239,500 Washington Remote $186,000- $251,500 Washington, DC Remote $177,000- $239,500