About the role

Job DescriptionDescription: ABOUT CHETOLA RESORTFor 180 years, Chetola Resort has offered guests a timeless mountain escape in the heart of the Blue Ridge Mountains. Serving as the gateway to beautiful Blowing Rock, North Carolina as a luxury haven where adventure meets tranquility, Chetola blends refined hospitality with immersive outdoor experiences—from Orvis®-endorsed fly fishing to award-winning dining, spa indulgence, and family-friendly recreation. Under new ownership, we are embracing an exciting new chapter rooted in thoughtful renewal, authentic elegance, and exceptional guest service. Blowing Rock boasts many of the most luxurious residences in all of the Carolinas, with an affluent clientele in a year-round destination.
THE ROLE: Chetola Resort is seeking a dynamic, strategic and hands-on Director of Spa & Wellness Services to lead and elevate our Spa and Wellness offerings and provide full operational oversight of our growing Chetola Amenity Club. This role is ideal for an experienced hospitality leader with a passion for guest service, a talent for team development, and a strong operational mindset. As a key leader, you will drive both guest satisfaction and revenue growth while elevating the spa into a premier destination for relaxation and rejuvenation and ensuring the Club remains a signature differentiator and vital asset to our resort and vacation rental program.
WHAT YOU’LL DO: Spa & Wellness OperationsLead all aspects of spa service delivery, ensuring exceptional, personalized guest experiences aligned with Forbes standardsOversee hiring, onboarding, training, scheduling, and performance management of spa staff and contractorsCreate staffing models aligned with demand, labor strategy, and associate well-beingMonitor budgets, control costs, and identify revenue opportunities through packages, retail, and new offeringsDesign and evolve spa services in response to guest preferences, seasonality, and luxury wellness trendsPartner with Sales, Marketing, and Guest Services to drive utilization and positioning of the spa as a destination experienceMaintain exceptional standards of cleanliness, ambiance, music, lighting, scent, and presentation across all spa environmentsManage inventory, vendor relationships, and supply ordering with strong cost control and brand alignmentEnsure compliance with all licensing, safety, sanitation, and regulatory requirementsChetola Amenity Club OversightProvide strategic and operational leadership for the Amenity Club experienceOversee membership lifecycle including sales, renewals, policies, and member communicationPartner with leadership to align Club strategy with Vacation Rentals and resort positioningManage annual dues billing, rejoining protocols, late fee processes, and legal documentation with Finance and LegalProtect member value by enforcing policies, Resort Pass guidelines, and privilege access standardsMaintain accurate membership data, reporting, and communicationsEvaluate and evolve member benefits, programming, and amenity strategyGuest Experience & Service DeliveryChampion a personalized, anticipatory service model for spa guests, Club members, and resort visitorsTrain teams on Forbes service behaviors including personalization, emotional connection, and service recoveryEnsure seamless guest journeys from booking through arrival, treatment, transition spaces, and departureOversee member and guest perks and ensure consistent execution across departmentsEstablish service rituals, quality audits, and daily walkthrough standardsModel calm, polished leadership presence and visible floor engagementRequirements: ATTENTION TO DETAILAt Chetola Resort & Spa, luxury is defined by consistency, environment, and thoughtful precision. As Director, you ensure the team delivers flawless execution across every guest moment: Treatment room readiness: Lighting, music, temperature, linens, and aromatherapy set consistently before every guest arrivalArrival experience: Warm greeting, seamless check-in, beverage presentation, and clear service transitionsGuest personalization: Preferences documented, remembered, and referenced on return visitsRetail presentation: Products faced, clean, labeled, and aligned with brand storytellingEnvironment standards: Relaxation areas quiet, organized, and refreshed continuously throughout the dayTherapist presentation: Professional posture, polished uniforms, calm transitions between guestsService timing: Treatments begin and end on time without guests feeling rushedBack-of-house precision: Inventory organized, dispensary labeled, supplies stocked proactivelyMember experience consistency: Club privileges executed accurately without frictionForbes readiness mindset: Every space guest-ready at all times — never only when expectedABOUT YOUPassionate about spa, wellness, and hospitality, with a sharp eye for both detail and strategyInspires and leads diverse teams with empathy, clarity, and accountabilityEnjoys problem-solving, thrives in a fast-paced resort setting, and is deeply guest-focusedCalm under pressure, highly organized, and attentive to detailStrong communicator with comfort in policy enforcement and operational decision-makingExcited to shape a best-in-class spa and member club experience rooted in service, consistency, and growthREQUIREMENTS3+ years of leadership experience in spa, hospitality, or wellness operationsProven track record in managing people, operations, and financial performance in a hospitality or spa settingFamiliarity with wellness/spa software and member management platformsStrong organizational, administrative, and technology skills; confident managing budgets, scheduling, and service standardsMust be available to work evenings, weekends, and holidays as neededWHY CHETOLAOne of the largest private employers in the county with a dynamic work setting and strong potential for career growthJoin a dedicated and growing team shaping the next era of a beloved mountain resortContribute meaningfully to a culture rooted in connection, craftsmanship, and careCompetitive salary and incentive opportunityComprehensive benefits offered to full-time eligible employees, including health, dental, vision, supplemental coverage, PTO, and on-property perksChetola Resort is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable law.

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JOB OVERVIEW

Experience level

Manager

Location

Blowing Rock, NC

Occupation

Spa Managers

Industry

Hotels (except Casino Hotels) and Motels

Posted

2 days ago

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