Email & SMS Marketing Specialist (Retention + Creative)

THE OPPORTUNITY: We're looking for someone who can own our email & SMS channels from concept to conversion. This is a unique hybrid role combining retention strategy, graphic design, campaign execution & performance optimization. You'll be the person who can look at our upcoming product launches and promotions, develop an engaging email/SMS strategy, design beautiful on-brand creative, build & schedule campaigns in Klaviyo, and analyze the results to make the next campaign even better. We don't want someone who just designs emails or just manages marketing automation. We're looking for someone who loves both the creative and analytical sides of marketing and gets excited about owning the entire process. You'll report directly to our Marketing Director and work closely with our small, collaborative team. You'll have meaningful creative freedom, direct ownership of a major revenue-driving channel, and the opportunity to make a measurable impact on a growing consumer brand. This role is perfect for someone who: Loves making beautiful, high-converting emails and SMS campaigns. Is equally comfortable in Canva/Figma/Adobe and Klaviyo. Gets excited about increasing revenue, improving retention, & testing new ideas. Enjoys working independently & taking projects from idea to execution. Thrives in a fast-paced startup where creativity, resourcefulness, & results matter more than red tape. WHAT YOU'LL OWN1. Email & SMS Campaign Strategy + Execution Own the end-to-end execution of Pashion's email and SMS marketing, from strategic planning and creative concepting to design, copywriting, building, QA, scheduling, and performance analysis. Develop and manage the email/SMS campaign calendar in alignment with product launches, promotions, seasonal moments, and broader marketing initiatives. Create compelling, conversion-focused campaigns that balance brand storytelling, customer engagement, and revenue generation. Independently manage campaign execution in Klaviyo, including audience selection, segmentation, testing, and scheduling. Ensure every send is accurate, beautifully designed, mobile-optimized, and consistent with Pashion's brand voice.2. Graphic Design + Creative Development Personally design all email campaign creative, including layouts, graphics, product storytelling, promotional assets, and visual content. Translate brand guidelines and existing creative assets into polished, engaging, conversion-focused email designs. Write and refine compelling email and SMS copy, subject lines, preview text, and calls to action. Continuously improve our email design system, templates, and creative approach. Experiment with new creative formats, messaging angles, and merchandising strategies to improve engagement and conversion.3. Lifecycle Marketing + Automation Own and optimize our Klaviyo automated flows, including welcome, abandoned cart, browse abandonment, post-purchase, winback, and other customer lifecycle journeys. Identify opportunities to build new flows and improve existing ones to drive incremental revenue and customer lifetime value. Develop strategic customer segments based on purchase history, engagement, product preferences, and lifecycle stage. Optimize subscriber acquisition through signup forms, pop-ups, and other email/SMS lead-generation initiatives. Support customer loyalty and repeat-purchase strategies, including integrations with Shopify and LoyaltyLion. Maintain and optimize transactional email communications to deliver a cohesive customer experience.4. Performance Analysis + Optimization Monitor email/SMS performance and identify opportunities to improve engagement, conversion, revenue, and retention. Conduct ongoing A/B testing across subject lines, creative, messaging, segmentation, timing, and offers. Track key performance metrics and provide clear, actionable reporting on campaign and flow performance. Analyze customer behavior and purchasing patterns to identify opportunities to increase repeat purchases, AOV, and LTV.Proactively recommend and implement new strategies based on data, customer insights, and industry trends. Maintain strong list hygiene, deliverability, and compliance with applicable email/SMS marketing regulations.

WHAT SUCCESS LOOKS LIKE: You'll be measured on your ability to independently execute high-quality campaigns while consistently improving the performance of our retention channels. KPIs include: Revenue Growth: Growing sales generated by email and SMS campaigns and automations. Customer Retention: Increasing repeat purchase rate, purchase frequency, & customer LTV.Subscriber Growth: Growing healthy, engaged email & SMS subscriber lists. Conversion Optimization: Improving click rates, CVR, & revenue per recipient. Creative Excellence: Consistently producing compelling, on-brand, high-converting email designs. Operational Ownership: Delivering campaigns accurately, on time, and with minimal oversight.

WHO YOU ARE: A creative marketer: You have a strong visual eye, excellent design instincts, & understand how creative translates into conversions. A true self-starter: You don't need someone to tell you what to do next. You identify opportunities, make recommendations, & take action. Analytical and results-oriented: You love looking at performance data, understanding what's working, & figuring out how to make it better. Highly organized: You can juggle multiple campaigns, deadlines, & priorities without letting details slip. Resourceful and adaptable: You enjoy figuring things out, learning new tools, & finding creative solutions. Detail-obsessed: You catch the typo, broken link, or formatting issue before a campaign goes live. Collaborative and low-ego: You're excited to contribute ideas, receive feedback, & jump in wherever needed. Growth-minded: You're curious, proactive, & constantly looking for ways to improve your skills and results.

REQUIREMENTS: Must-Haves 2+ years experience in email/SMS marketing, lifecycle marketing, or a related DTC eCommerce role. Strong, hands-on Klaviyo experience - including building campaigns, managing flows, creating segments, & analyzing performance. Experience working with Shopify. Graphic design skills & the ability to independently create polished, professional email marketing creative. Proficiency in at least one major design tool (Canva, Photoshop, etc.).Strong copywriting skills Experience managing email campaigns from creative concept through final send, including testing & QAStrong understanding of email/SMS marketing performance metrics and optimization strategies. Strong communication, organization, & time management skills. Ability to work independently in a fully remote environment, with availability during core PST collaboration hours. A portfolio showcasing relevant graphic design work, preferably including email marketing campaigns. Bonus Points for experience with: LoyaltyLion/similar platform.fashion, footwear, beauty, accessories, or other visually driven consumer brands. SMS platforms & strategies.customer segmentation, retention analysis, and lifecycle optimization.email deliverability best practices and list growth strategies.working at an early-stage startup or on a lean marketing team.

WHY JOIN PASHION? Real ownership: You'll own a major revenue-driving marketing channel & see the direct impact of your work. Creative freedom: Bring your ideas to life & help shape how our brand communicates with customers. High-impact experience: Gain hands-on exposure to growth strategy, creative, analytics, & eCom ops. A product people love: Market an innovative, differentiated product with a passionate customer base. A small, ambitious team: Work alongside driven, collaborative people who care about building something meaningful. Room to grow: Help scale a growing brand while expanding your skills, responsibilities, and career.

Starting Salary: $65,000–$75,000 USD, depending on experience

👠HOW TO APPLY: We're looking for someone who can bring both creative excellence & marketing performance to the table, so a portfolio is required for consideration. Step 1: Submit your resume/application through LinkedIn. Step 2: Within 24 hours of applying, email your portfolio to with the subject line "Email & SMS Marketing Specialist – [Your Name]."Your portfolio should include examples of graphic design work, ideally email marketing campaigns you've personally designed. We'd especially love to see:2–3 examples of email campaigns you personally designed and built. Examples that demonstrate your understanding of both visual storytelling & conversion-focused design. Any performance results or insights you're comfortable sharing (optional, but encouraged).Please clarify which aspects of each example you personally owned (strategy, design, copywriting, build, etc.).A cover letter is welcome but not required.