Growth Marketing Manager (mid-senior)
age of learningGlendale, CA
Growth Marketing Manager (mid-senior)
age of learningGlendale, CA
today
Occupations
Marketing ManagersMarket Research Analysts and Marketing SpecialistsAdvertising and Promotions ManagersAbout the role
Overview:
As Growth Marketing Manager, you will own and scale paid search, display, and video programs to drive subscriber growth for Age of Learning’s products. You will work within the Growth Marketing Team to optimize campaigns across Google Ads and Microsoft Advertising, aligning creative, landing pages, and tracking to maximize ROI. You will analyze performance, run experiments, and collaborate cross-functionally to improve acquisition across web and app experiences. This is a hands-on, data-driven role with a clear impact on user growth and product engagement. You will join a mission-driven company that serves millions of learners worldwide and values experimentation, transparency, and cross‑ch Compensation / Benefits health benefits premiums covered for employee 401(k) with employer match paid vacation and holidays paid sick days paid volunteer hours year-end closure days
Responsibilities:
Own strategy, execution, and optimization of paid search campaigns on Google Ads and Microsoft Advertising Develop keyword architecture, match types, negatives, and bidding strategies for brand, non-brand, and competitor campaigns Create and refine responsive search ads and ad extensions to improve CTR and conversions Identify new opportunities in search features, audiences, and markets and recommend channel changes Plan and optimize Google Display and YouTube campaigns, including targeting, placements, and bidding Collaborate with Creative to develop and test display/video assets and formats Evaluate how display/video complements search using attribution to guide budget allocation Launch and scale campaigns across browser and mobile app environments Define tracking from scratch (UTM, conversion events, tag/pixel setup) and validate data with Engineering/Analytics Monitor performance daily, troubleshoot tracking and attribution issues Write SQL to analyze campaigns, cohorts, funnels, and LTV; design experiments; produce dashboards Partner with Creative, Legal, Product, Design, and Engineering to ensure compliant, effective landing pages and assets Present performance insights to Growth leadership and stakeholders
Key requirements:
5+ years in performance or growth marketing with a focus on paid search Hands-on Google Search and Bing Search management (keywords, bidding, ad extensions) Experience with Google Display and YouTube campaigns Proven track record managing large-budget search campaigns with CPA/ROAS/LTV targets SQL proficiency for marketing data analysis Experience with browser and mobile app user acquisition Strong understanding of analytics, tracking, and attribution; KPI management Experience with UTM tagging and setting up conversion tracking across web and mobile (GTM, GA4, tags) Familiarity with Google Analytics, Adjust, and Google Ads Editor meticulous attention to detail strong collaboration and team orientation curiosity and bias toward testing/analysis SQL for marketing analysis Google Ads and Microsoft Advertising platform management GA4, Google Tag Manager, Google Analytics
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JOB OVERVIEW
Experience level
Senior
Location
Glendale, CA
Occupation
Marketing Managers
Industry
Advertising Agencies
Posted
today
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