Director-Marketing
nyu langone medical centerBrooklyn, NY
Director-Marketing
nyu langone medical centerBrooklyn, NY
today
Occupations
Marketing ManagersMarket Research Analysts and Marketing SpecialistsAdvertising and Promotions ManagersAbout the role
Overview:
In this role you will lead the development and execution of comprehensive marketing plans for prioritized Communities of Practice. You will shape strategy, oversee multi-channel campaigns, and ensure patient experience and clinical strengths are reflected across all efforts. The position sits in the Brand Experience, Creative and Design Center of Excellence, collaborating with cross-functional teams to drive patient volume and service line growth. A key focus is integrating patient-centered storytelling and physician profiles into high-impact marketing. This is a strategic, growth-focused opportunity at a leading academic medical center. Compensation / Benefits comprehensive benefits and wellness package generous time-off program employee resources groups holistic employee wellness program with seven well-being areas financial security benefits opportunities for career development
Responsibilities:
Serve as the marketing SME for assigned COPs and maintain strategic marketing plans aligned with goals Oversee execution of marketing strategies across briefs, collateral, campaigns, and content calendars Integrate patient experience into marketing strategies and ensure consistency with brand standards Apply audience segmentation and channel optimization to maximize engagement for patients and physicians Collaborate with digital teams to integrate SEM strategies and drive patient volume Incorporate location-specific service line strategies across NYULH markets Coordinate marketing tactics with broader institutional campaigns for consistent messaging Leverage organic and paid content opportunities via Content Studio and other channels Lead marketing deliverables including patient-focused content, narratives, videos, and physician profiles Manage briefs and execution for new programs, procedures, and recruitment efforts Provide strategy plans and reporting to leadership and support measurement and optimization Oversee Marketing Senior Manager and ensure effective workload prioritization Collaborate with stakeholder management workstreams to clarify asks and objectives
Key requirements:
Minimum of 8-10 years in communications, marketing planning, or program management in a large/regulated environment Experience with marketing analytics, campaign evaluation, and optimization Ability to translate strategy into executable marketing plans Deep expertise in audience segmentation and channel optimization for patients and physicians Experience with search engine marketing (SEM) Strong project management and execution skills Experience aligning marketing with broader institutional campaigns Proven success managing high-volume, complex marketing portfolios Experience leading patient-centered storytelling, narratives, and physician profiles Bachelor degree in Communications, Marketing, or related field collaboration stakeholder management analytical mindset segmentation channel planning search engine marketing (SEM)
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JOB OVERVIEW
Experience level
Manager
Location
Brooklyn, NY
Occupation
Marketing Managers
Industry
General Medical and Surgical Hospitals
Posted
today
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