Search Engine Optimization Specialist

Duration: 6 months (may extend)

Hours: 20-40/week (flexible depending on experience level and availability)

Location: Remote (CST)

Pay: $40-50/hr We are seeking an experienced, strategic Digital Content Writer / SEO Specialist to create high-quality, human-written digital content that improves search visibility, engagement, and performance across healthcare-focused digital properties. The ideal candidate combines strong editorial judgment with hands-on SEO and AI-driven search optimization expertise. This person can translate complex topics into clear, accessible content while adapting to multiple brand voices and collaborating with a cross-functional digital team.

Key Responsibilities: Create clear, accurate, audience-focused content for websites and other digital channels, including blogs, specialty pages, provider bios, web and landing pages, email copy, social content, newsletters, and FAQs. Refresh and rewrite existing digital content to improve clarity, usability, discoverability, and performance. Develop content optimized for SEO and answer-engine optimization, including AI Overviews, featured snippets, FAQs, and conversational search. Use keyword research, user intent, competitive insights, and local-market trends to identify opportunities and shape content recommendations. Write to established reading-level requirements and accessibility standards while maintaining accuracy and an appropriate healthcare tone. Optimize on-page elements including headlines, metadata, title tags, meta descriptions, alt text, internal links, and page structure. Measure, validate, and improve content performance, rankings, and discoverability using SEO and analytics tools. Publish and maintain content in Word Press. Maintain consistency with brand standards, editorial guidelines, accessibility expectations, and compliance requirements. Collaborate with digital, marketing, design, SEO, and subject-matter stakeholders throughout planning, review, and publishing.

Required Qualifications: 3+ years of professional digital content writing, copywriting, SEO content, or related experience. Strong portfolio demonstrating high-quality website, blog, landing-page, and/or healthcare content. Healthcare, health services, or other regulated-industry writing experience. Experience with SEO fundamentals, including keyword research, search intent, on-page optimization, metadata, internal linking, and content performance analysis. Working knowledge of answer-engine optimization and content structures that support AI-driven and conversational search. Experience using SEMrush or a comparable SEO research platform. Hands-on Word Press authoring and publishing experience. Ability to write clear, accessible content that meets defined reading-level standards. Strong editing, proofreading, research, organization, and project-management skills. Ability to adapt to multiple brand voices and work effectively with varied stakeholders. Proficiency with Microsoft Office and Adobe tools.