Regional Sales Manager/Beauty- Orange County, CA

Employment Type: Full-Time

Position Overview: We are seeking an accomplished Regional Sales Manager to lead retail sales performance across Orange County. This field-based leader will translate regional commercial priorities into exceptional in-store execution, elevate the customer experience, and develop high-performing sales teams within luxury beauty and fragrance environments. The Regional Sales Manager will partner closely with retail leaders, product specialists, and internal cross-functional teams to build brand awareness, grow market share, and consistently deliver sales objectives. The ideal candidate combines a strong luxury retail background with hands-on coaching ability, sound business judgment, and a passion for developing people.

Core Responsibilities: Lead the execution of regional sales strategies across assigned retail locations in Orange County. Coach, motivate, and develop product specialists and market-based sales teams to exceed individual and store-level sales goals. Model an elevated, service-driven customer experience and reinforce consistent selling standards across the territory. Create seasonal territory plans that support product launches, key selling periods, events, and clienteling initiatives. Build productive partnerships with store leadership, personal shoppers, stylists, digital teams, bridal registries, and other elevated service teams. Recruit, hire, onboard, train, and retain top talent for full-time, part-time, and temporary field positions. Conduct regular store visits to assess execution, coach teams in the moment, and identify opportunities to improve performance. Plan and deliver compelling seasonal retailer presentations and business reviews. Partner with store teams to plan, pre-sell, and execute client events, activations, and product launches. Analyze weekly, monthly, and annual retail results; identify sales trends, performance gaps, and growth opportunities. Monitor competitive activity, local market dynamics, and retail performance within the luxury beauty and fragrance category. Collaborate with planning and operations partners to address inventory needs, stock availability, and merchandising priorities. Ensure all visual merchandising, operational, and brand presentation standards are executed consistently. Manage travel and expense activity responsibly and submit expenses accurately and on time. Maintain regular communication with regional leadership regarding business performance, staffing, inventory, and market conditions. Represent the brand professionally at store meetings, department meetings, training sessions, and regional events.

Qualifications: Minimum of 7 years of progressive sales experience in beauty, fragrance, luxury goods, or a comparable premium retail environment. Demonstrated success leading, coaching, and developing field or in-store sales teams. Strong understanding of clienteling, luxury service standards, retail operations, and territory management. Proven ability to analyze sales performance and turn insights into practical action plans. Excellent interpersonal, written, verbal, and presentation skills. Highly organized, adaptable, and able to manage multiple priorities in a fast-paced environment. Skilled in relationship building, influencing, and negotiating with retail partners and internal stakeholders. Proficiency with Microsoft Office, including Excel, PowerPoint, and Word. Self-directed, collaborative, and accountable with a strong sense of ownership and follow-through. Ability to travel throughout Orange County and periodically by air as business needs require.