Director of Marketing

Key Responsibilities: Lead, mentor, and develop the marketing team, establishing clear priorities, accountability, and a collaborative, high-performing culture. Develop and execute B2C marketing strategies across traditional advertising, digital marketing, social media, events, and community partnerships. Oversee brand positioning, messaging, and creative direction to ensure a consistent and compelling identity across all marketing channels. Manage marketing budgets, media planning, vendor relationships, and integrated campaigns to maximize effectiveness and ROI.Partner with leadership and cross-functional teams to evaluate marketing performance, improve processes, drive brand awareness, lead generation, and customer retention.

Qualifications: Progressive marketing experience with a strong background in B2C marketing, brand management, and multi-channel campaign execution. Proven leadership experience with the ability to motivate, develop, and manage a growing team. Strong knowledge of brand strategy, traditional and digital marketing, SEO, SEM/PPC, social media, email marketing, and analytics. Experience managing large marketing budgets, agencies, vendors, and integrated campaigns with a focus on measurable results. Excellent communication, creative, organizational, and strategic planning skills with a hands-on approach. Experience in retail, consumer services, or a similar B2C environment preferred. Bachelor's degree in marketing, business, or a related field preferred.** On-site role. Local/Regional candidates only. CR Fletcher is an Equal Employment Opportunity staffing partner and employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or other protected classes under State and Federal law.