Product Campaign Manager — SME-C Whitespace

Responsibilities: Translate offers and commercial priorities into audience-led marketing campaigns for SME-C and mid-market buyers Develop audience-focused messaging frameworks, value propositions, proof points, and objection strategies Refine messaging, targeting, and strategy using buyer insights and campaign performance Design end-to-end campaign strategies including audience, channel mix, creative approach, CTAs, and customer journeys Produce campaign briefs and guide campaign management, paid media, marketing automation, and demand generation teams Define landing pages, digital experiences, and nurture programs to move leads from engagement to qualification and sales Partner with inside sales to set lead qualification and scoring criteria and improve handoffs Create sales enablement materials and engagement context for pipeline-follow-up Collaborate with leadership to define customer experience and marketing requirements for digital commerce capabilities Develop measurement frameworks to monitor traffic, conversions, MQLs, nurture, and pipeline influence Work with Marketing Operations to ensure data quality, reporting, and Growth Demand Engine initiatives Communicate performance and recommendations to leadership to optimize messaging, audiences, channels, and investments

Key requirements: Minimum of 5 years in B2B marketing including product, solution, demand generation, or campaign marketing Experience marketing technology services, SaaS, consulting services, or pre-packaged technology solutions Experience designing integrated campaigns across paid search, paid social, email nurture, landing pages, and other digital channels Experience developing positioning, messaging frameworks, campaign briefs, nurture strategies, and sales enablement materials Experience with B2B audience segmentation, buyer personas, customer journeys, and lead scoring Experience partnering with inside sales or business development to improve lead quality and M2S conversion Experience working with or alongside the Microsoft partner ecosystem Experience supporting digital commerce, product-led growth, or self-service purchasing models Experience with marketing automation, demand generation, and marketing measurement platforms Strong written and verbal communication skills and strong analytical and commercial acumen Ability to translate complex offerings into buyer-focused messages and to lead through influence in a matrixed environment Ability to create structure and operating rhythms in developing or evolving businesses Strong communication skills Analytical mindset Cross-functional collaboration Marketing automation platforms Demand generation tools Marketing measurement platforms