Senior Associate, Marketing Analytics

Overview In this role, you own the full marketing analytics lifecycle from first click to subscription and retention. You will translate funnel data into actionable guidance that informs budgeting, channel optimization, and investment decisions. The role sits at the center of Growth and Data, shaping how paid media drives revenue and long-term value. You’ll work with cross-functional partners to test, measure, and communicate impact, helping scale a mission to empower families. Compensation / Benefitscompensation packagecompany equitycomprehensive benefits 401k + company matchhybrid work environmenthigh-ownership, high-performance culture Responsibilities Lead full-funnel marketing analytics from first click to lifetime value, focusing on CAC, LTV, retention, and payback Evaluate channels (Meta, Google, Tik Tok, affiliates) for long-term profitability and guide investment decisions Improve attribution, design incrementality tests, and ensure reporting reflects true incremental revenue Connect acquisition to retention and LTV, model payback, forecast growth, and stress-test assumptions Analyze A/B tests on creative, landing pages, and pricing; deliver actionable recommendations Translate data into executive-ready narratives to inform budget strategy and board reporting Key requirements 6+ years in marketing, growth, or performance analytics Experience in subscription, DTC, or app-based businesses Strong grasp of unit economics (CAC, LTV, payback)Experience managing or influencing meaningful paid media budgets Advanced SQL and Snowflake data warehouse experience Strong Python skills for modeling and scenario analysis Dashboard development with BI tools (Omni or similar)Experience with attribution, paid channel analysis, and experimentation design Familiarity with Amplitude, Segment, and dbt a plus Clear communicator capable of influencing senior leadersclear communicatorcommercially mindedproactiveSQLPython Snowflake