Senior Manager, SEM Analytics
everquoteEast Boston, MA
yesterday
Occupations
Market Research Analysts and Marketing SpecialistsSearch Marketing StrategistsMarketing ManagersIndustries
Advertising AgenciesMarketing Consulting ServicesOther Services Related to AdvertisingAbout the role
Overview
Senior SEM leader at Ever Quote to own end-to-end search engine marketing from bid strategy to measurement, while building and guiding a high-performing analytics team. You will analyze performance with SQL and Snowflake, run rigorous experiments, and shape SEM strategy at the portfolio level. This role pairs technical depth with leadership to scale impact across the Growth Analytics function. You will work closely with executives to drive data-driven growth in a fast-moving, high-standards environment.
Compensation / Benefitsvariable cash bonus programsequityhealth benefitswelfare benefitswellbeing benefitscareer development opportunities
Responsibilities Own SEM end-to-end including bid strategy, budgets, structure, and bidding dynamics across search platforms Lead and develop the SEM analytics team Analyze performance with SQL (Snowflake) by campaign and downstream outcomes Identify optimization opportunities such as bid adjustments and budget reallocation Design and evaluate experiments with rigorous statistical standards Partner with VP of Growth Analytics on SEM strategy and portfolio tradeoffs
Key requirements 6+ years in performance marketing with hands-on SEM ownership Deep fluency in SEM mechanics: bid strategy, budgeting, structure, keyword management Strong SQL skills; ability to pull and analyze large datasets (Snowflake a plus)Solid experimentation fundamentals: significance, power, incrementality, confound control Experience managing people, including senior analysts or managers Clear communication with technical and executive stakeholders Bachelor’s degree in Statistics, Mathematics, Economics or related field OR equivalent analytical experiencestrong communicationleadership and people managementstakeholder managementSQLSnowflakeSEM bid strategies and automated bidding
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JOB OVERVIEW
Experience level
Manager
Location
East Boston, MA
Occupation
Market Research Analysts and Marketing Specialists
Industry
Advertising Agencies
Posted
yesterday
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