Medical Device Sales Representative

Key Responsibilities: Develop and execute a strategic territory business plan that drives revenue growth and exceeds sales objectives. Manage the complete sales cycle, including prospecting, cold calling, product demonstrations, negotiations, and closing new business. Conduct in-office product evaluations and clinical demonstrations for health care professionals. Identify, develop, and maintain strong relationships with new and existing customers. Grow account penetration through regular business reviews and ongoing customer engagement. Utilize clinical data and evidence-based selling techniques to communicate the value of the company's technology. Negotiate pricing and contracts while maximizing long-term customer value. Maintain accurate customer records, sales forecasts, and activity within the CRM system. Execute marketing initiatives, promotions, and product launch activities throughout the territory. Support market access initiatives by identifying physician advocates and key opinion leaders. Represent the company at industry meetings, conferences, and educational events. Stay current on industry trends, competitive products, and emerging technologies within dry eye disease and ophthalmology. Ensure compliance with all company policies, regulatory requirements, and quality standards, including FDA Quality System Regulations (QSR), ISO 13485, and applicable domestic and international regulations. Build and maintain a professional presence with physicians, customers, internal teams, and business partners. Education Bachelor's degree or equivalent professional experience required. Experience Minimum of 8 years of successful medical device sales experience. Ophthalmology or optometry sales experience strongly preferred. Demonstrated success in consistently achieving or exceeding sales quotas. Previous experience mentoring, coaching, or leading peers is highly desirable. Travel Overnight travel: 20–40% (depending on territory).Customer-facing activities: Approximately 90% of the role is spent meeting directly with physicians and customers. Territory: centered around the greater Pittsburgh market and extends throughout western Pennsylvania. Coverage includes:• Pittsburgh • State College • Chambersburg • Northern portions of Western Pennsylvania The territory also extends into portions of:• Eastern Ohio • Northern West Virginia High-performing representatives consistently:• Develop new physician relationships • Create opportunities from cold accounts • Influence physician treatment philosophy • Navigate both clinical and business conversations • Build physician champions • Partner effectively with their TDS counterpart • Drive recurring utilization after implementation