Sales Director

What You'll Do: This is an execution-focused leadership role; as a member of the company's leadership team, you will help translate commercial priorities into consistent day-to-day execution across the sales organization Provide leadership for the sales function during a critical scale-up periodby introducing the right operating cadence, management discipline, and performance visibility Develop and strengthen the sales organizationin alignment with growth plans, including support for territory coverage, hiring, onboarding, and team development Lead the design and implementation of effective sales processes and management systemsto support forecasting, pipeline visibility, ERP/CRM usage, data integrity, KPI tracking, planning rhythms, and cross-functional alignment with operations and company goals Develop and execute sales strategiesto achieve revenue goals and expand market share, including establishing sales targets, forecasts, and budgets; tracking performance against goals; and adjusting strategies as market conditions and competitive dynamics evolve Oversee all sales activities within assigned territories and key accounts, maintaining accountability and strategic focus on highest-impact customers and growth opportunities Build strong working relationships with key customers and field team membersto improve communication, understand market dynamics, and support more reliable forecasting and business planning Identify and develop new business opportunities and key accountsto drive revenue growth and market share expansion Provide technical product information and expert guidanceto customers; set proper expectations based on client needs and the evolving product line; evaluate client requirements and recommend appropriate product solutions aligned with their applications and performance goals Partner closely with ownership and internal stakeholdersto provide useful market feedback, improve commercial decision-making, and support strategic planning with better data and field insight Monitor market conditions, competitive products, and industry trendsto stay informed and ensure the company's sales strategy remains competitive and responsive to market opportunities and threats Drive execution against commercial objectivesby creating accountability, coaching the team, and improving consistency across travel planning, pipeline reviews, one-on-ones, quarterly business reviews, and annual planning Represent the company at industry events, trade shows, and client meetingsto build brand awareness, strengthen customer relationships, and stay closely connected to market needs and dynamics Identify gaps, obstacles, and missed opportunities within the current sales structureand implement practical solutions that help the company grow intelligently, retain strong talent, and capture more value from the market The Profile Bachelor's degree is helpful, but real-world leadership experience is the priority; the ideal candidate brings a strong track record in sales leadership, commercial operations, or a related business-building role Hands-on sales leadership experience at an entrepreneurial company scaling through its next stage of growth, including building structure, improving forecasting, establishing KPIs, managing budgets, and leading teams through growth and change. This is a MUST-HAVE 7-10+ years of progressive sales experience, with at least 3 years in a leadership or management role directing sales teams or commercial functions Proven track record of meeting or exceeding revenue targetsand driving measurable sales performance across assigned territories and key accounts Experience in an architectural or construction product-driven or project-based environment, particularly where sales must coordinate closely with operations, production, or fulfillment Direct experience implementing CRM discipline and ERP systems(Net Suite preferred), including hands-on familiarity with data integrity, reporting rhythms, and sales management process automation High EQ, along with the ability to earn trust, coach a close-knit team, navigate strong personalities, and bring structure without disrupting a successful culture Strong written and verbal communication skills, with ability to translate market insights, data, and field observations into clear strategic recommendations for leadership Customer-centric approachwith genuine interest in understanding client needs, building long-term relationships, and advocating for customer success throughout the organization Detail-oriented and well-organized, with meticulous approach to pipeline management, forecasting accuracy, and maintaining data integrity as the organization scales Willing to be based in Austin, TX and travel as needed to support field teams, meet customers, and stay closely connected to the business and its growth priorities