Digital Marketing Specialist
crawford thomas recruitingIrving, TX
Digital Marketing Specialist
crawford thomas recruitingIrving, TX
9 days ago
Occupations
Market Research Analysts and Marketing SpecialistsMarketing ManagersSearch Marketing StrategistsAbout the role
Digital Marketing Specialist
Location: Remote, U.S.
Travel: Approximately 1 week per quarter
Employment Type: Full-TimeAbout the Opportunity
Our client is seeking a versatile Digital Marketing Specialist to create compelling written and video content while managing and optimizing digital content across multiple platforms. This is a hands-on role for someone who enjoys both the creative and technical sides of content marketing. You will write long-form content, interview subject matter experts, produce video stories, manage website content, and help improve organic and AI-driven search visibility. The ideal candidate is a strong writer and storyteller who is also comfortable managing digital projects, working within a CMS, and using modern AI and marketing tools.
Responsibilities:
- • Write long-form website content, articles, case studies, newsletters, educational materials, and other marketing communications
- Interview subject matter experts and turn complex information into clear, engaging stories and content
- Produce narrative and interview-based video projects from concept through completion
- Develop scripts, interview questions, production plans, and other supporting materials
- Coordinate video shoots and manage outside production vendors as needed
- Publish, edit, and maintain website content using a CMSApply SEO best practices and optimize content for traditional and AI-powered search
- Conduct keyword and audience research to identify new content opportunities
- Organize and maintain digital assets, including video, photography, metadata, releases, and usage rights
- Monitor content and search performance using analytics and search visibility tools
- Use AI tools to support research, transcription, content development, organization, and workflow efficiency
- Collaborate with internal teams and external partners to manage projects from concept through completion
Qualifications:
- • 3+ years of experience in content marketing, communications, digital marketing, content production, or a related field
- Portfolio demonstrating strong written content and video/narrative production work
- Excellent writing, editing, interviewing, and storytelling skillsExperience managing video projects from concept through final delivery
- Hands-on experience publishing and managing content within a CMSUnderstanding of SEO, digital content strategy, and emerging AI search practices
- Experience with web analytics and search performance tools such as GA4 and Google Search Console
- Familiarity with digital asset management, structured data, and basic HTMLComfortable using AI tools as part of professional content workflows
- Strong project management, organization, and communication skills
- Ability to manage multiple projects, stakeholders, and outside vendors
- Willingness to travel approximately one week per quarter
Preferred Qualifications:
- • Experience within healthcare, medical technology, life sciences, or another regulated industry
- Experience with HubSpot, SharePoint, or similar content and digital asset platforms
- Basic video editing, motion graphics, or photography experience
- Spanish/English bilingual skillsExperience developing patient, customer, or other human-interest stories
Type: Direct Hire
Category: Marketing - Creative
Date Posted: 2026-09-24
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JOB OVERVIEW
Experience level
Senior
Location
Irving, TX
Occupation
Market Research Analysts and Marketing Specialists
Industry
Advertising Agencies
Posted
9 days ago
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