VP, Segment Marketing

Overview As VP, Segment Marketing you will lead segment-level strategy and go-to-market plans for Asset Owners and Corporations, aligning with business goals and revenue targets. You will translate client insights into compelling narratives and integrated campaigns across channels, partnering with cross-functional teams to drive growth. You’ll shape the client experience by feeding market signals to product and marketing, and you’ll lead multichannel programs and events that resonate with sophisticated audiences. This role offers a chance to define how we reach defined client segments at scale, in a collaborative, high-impact environment. Compensation / Benefitscompetitive compensationcomprehensive benefits and wellbeing programsflexible global resourcespaid time off including volunteer time 401(k)medical, dental, vision, and life insurance Responsibilities Develop segment strategy and planning for Asset Owners and Corporations Deeply understand client needs, pain points, and buying behaviors by persona Create and execute segment-specific go-to-market strategies linked to revenue targets Leverage market research, client feedback, and data to identify opportunities and refine marketing plans Collaborate with Platform, Communications, and Commercial teams to ensure consistent messaging Act as voice of the client segment to internal teams to improve products and experiences Create and execute content, including thought leadership and case studies tailored to segment persona Design multichannel campaigns (digital, events, email, paid/owned media, ABM) and optimize journey by segment Partner with event teams to plan client forums, webinars, and segment-specific events Key requirements 5-10 years of B2B marketing experience, preferably in financial services Proven track record developing and executing segment marketing strategies across defined client segments (Investment, Insurance, Banks and Broker Dealers preferred)Excellent written and verbal communication for sophisticated audiences Highly analytical mindset with focus on key metrics Ability to run experiments and continuous testing to optimize performance Agile growth-marketing approach and ability to navigate ambiguity Proven ability to manage multiple priorities and stakeholders in a fast-paced environment Experience motivating teams in a matrixed organizationstrong written and verbal communicationanalytical mindsetability to manage multiple prioritiesdata-driven marketingmultichannel campaign design and executionaccount-based marketing (ABM)