Market Development Representative

Reports to: VP Sales & Partnerships About Pulsate At Pulsate, our passion is personalization. We're a fast-moving, innovative fintech changing how the banking industry brings deep, personalized engagement into digital banking. We work with hundreds of financial institutions across the US, reaching millions of consumers — helping credit unions and community banks bring the feel of a branch visit onto the glass screen of a mobile phone. We're helping Financial Institutions engage their members and customers to improve their financial well-being.

About the Role: The Market Development Representative (MDR) plays a critical role in Pulsate's new-logo growth strategy. This is not an open-territory prospecting role — the MDR works a defined, tiered universe of financial institution accounts, systematically building coverage, qualifying interest, and generating Sales Accepted Leads (SALs) for the sales team. You'll bring a structured, organized approach to outreach — comfortable working a named account list with persona-based messaging, rather than freelancing an open market. You'll partner closely with the VP Sales & Partnerships on account prioritization and with the broader Go-To-Market team. What You'll DoOwn systematic outreach and qualification across a defined, tiered list of target financial institutions — building coverage methodically rather than working an open-ended market. Generate Sales Accepted Leads (SALs) through multi-touch, persona-based sequences across email, Linked In, and calls, matched to the Pulsate ICP.Qualify prospects on fit, need, and timing, and secure discovery meetings for the sales team to progress. Track all activity, account status, and qualification notes in Hub Spot, keeping account coverage and pipeline data current and accurate. Support expansion opportunities within existing accounts by surfacing growth signals, working closely with the Partner Success team. Feed structured, data-backed insight back on account segment performance and messaging effectiveness, to continually sharpen targeting and prioritization within your book. Attend industry specific events from time-to-time to build industry knowledge, develop relationships and support your prospecting goals. What You'll BringA methodical, organized approach to account-based outreach — you'd rather run a defined territory well than chase everything at once. Genuine curiosity about buyer problems, and the persistence to work through multiple touches without losing momentum. Strong written and verbal communication — you can adapt messaging across personas (operations, digital banking, marketing) within a financial institution. Comfort with ambiguity and an evolving playbook — you're energized by helping build and refine a new motion, not just executing an existing one. CRM proficiency (Hub Spot preferred) and familiarity with sales engagement / prospecting tools (Linked In Sales Navigator, Zoom Info or similar).Prior B2B sales development experience; fintech, banking, or other regulated-industry exposure is a plus but not required. Growth Path This role is a launchpad, not a ceiling. MDRs who consistently perform and demonstrate strong deal qualification have a clear path to Junior Account Executive, taking on full ownership of deals they generate below a threshold value, onto Senior Account Executive, running full cycle Enterprise deals. The Rewards The chance to build, evolve and grow — not just execute someone else's playbook. A bonus scheme and commission structure that rewards both lead quality and deal outcomes. Budget for professional development. Flexible working, birthday leave, company travel.