Head of Behavior Change Marketing & Campaigns

CVS Health Corporation in New York City seeks a Director of Behavior Change Marketing to head an agile team delivering end-to-end consumer engagement campaigns for Aetna members and beyond, driving medical cost savings and better health outcomes. You will guide creative briefs, manage cross-functional partners, and oversee multi-channel campaigns across email, text, direct mail, and web. On-site two days a week, hybrid work with emphasis on test-and-learn and data-driven decisions.