Auto Insurance Growth Specialist
virtual vocationsDenver, CO
Auto Insurance Growth Specialist
virtual vocationsDenver, CO
today
Occupations
Market Research Analysts and Marketing SpecialistsAdvertising and Promotions ManagersSearch Marketing StrategistsIndustries
Advertising AgenciesInsurance Agencies and BrokeragesAll Other Insurance Related ActivitiesAbout the role
Owning the paid acquisition strategy for auto insurance, the full-time remote Auto Insurance Growth Specialist will manage SEM campaigns, optimize quote funnels, and analyze performance metrics while working closely with the Senior Performance Marketing Lead.
Key responsibilities:
Build, manage, and optimize SEM campaigns for auto insurance, including keyword research and bid management
Monitor and optimize quote-start and quote-completion rates, diagnosing drop-off points in the quote flow
Track competitive auction dynamics and adapt bidding strategies in response to market shifts
Required qualifications:
5+ years of experience running paid media for U.S. auto insurance, with a strong understanding of the keyword landscape
3+ years of hands-on experience with Google Ads in a performance environment, demonstrating improvements in ROAS or CPA
Experience managing Meta Ads and TikTok Ads campaigns
Fluency in lead-gen economics, including revenue per click and lead quality
Bachelor's degree preferred
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JOB OVERVIEW
Experience level
Manager
Location
Denver, CO
Occupation
Market Research Analysts and Marketing Specialists
Industry
Advertising Agencies
Posted
today
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