Vice President Marketing

Hartmann Young is partnering with an established consumer healthcare business to appoint the first VP of Marketing dedicated to its growing DTC telehealth platform. Before applying for this role, please read the following information about this opportunity found below. The role will own the marketing function across brand, growth, lifecycle and go-to-market, covering the full consumer journey from awareness and acquisition through conversion, engagement and retention. What the Role Will Oversee Build the marketing strategy, team and operating model Lead brand, performance, lifecycle and product marketing Own patient acquisition, conversion, engagement and retention Define positioning and go-to-market strategy across new conditions and channels Lead paid, organic, content, partnership and CRM initiatives Manage budgets, agencies and performance measurement Improve CAC, LTV, ROAS and overall funnel performance Develop DTC alongside partnership and B2B2C channels Partner with Product, Sales/Growth, Design, Clinical, Compliance and LegalRemain hands-on across creative, messaging and growth execution