Paid Media Buyer

Key Responsibilities: Plan, execute, and optimize paid media campaigns across Google Ads, Bing, Meta (Facebook/Instagram), YouTube, and LinkedIn. Manage keyword research, audience targeting, ad copywriting, bidding strategies, and campaign testing. Monitor campaign performance daily to ensure KPIs (CPA, ROAS, CTR, CVR) are consistently met or exceeded. Collaborate with designers and content creators to develop high-converting ad creatives and landing pages. Provide regular performance reports and actionable insights using tools like Google Analytics, Looker Studio, and Excel/Sheets. Conduct A/B and multivariate testing across ad creatives, copy, landing pages, and bidding strategies. Stay current on PPC trends, platform updates, and industry best practices.

Requirements: 2-4 years of experience managing PPC campaigns, ideally in an agency or fast-paced in-house environment. Proven expertise in Google Ads (Search, Display, Shopping), Meta Ads, and other paid platforms. Strong analytical skills with experience in Google Analytics, attribution modeling, and conversion tracking. Hands-on experience with tools such as Google Tag Manager, Looker Studio, SEMrush, or similar. Proficiency in A/B testing and landing page optimization. Strong Excel/Sheets skills - pivot tables, data visualization, and forecasting models. Google Ads and Meta certifications are a plus.

Benefits: Medical, Dental, Vision Insurance: Company covers 80% for employees only. Life Insurance: Fully covered by the company 401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company. 100% fully vested Sick Paid Leave 7 Paid Holidays (Eligible after probation period) Accrued Vacation Company provides discounts for fitness equipment for our employees