Digital Marketing Consultant

Digital Marketing ConsultantDigital Marketing drives growth by developing and executing data-driven digital strategies and campaigns that advance business objectives and enhance customer insight across all digital channels. The team creates compelling marketing programs that drive revenue and sales, while continuously evaluating emerging technologies and providing thought leadership to optimize performance and specific role will be a part of our Pharmaceutical and Specialty Solutions segment and will be focused on supporting digital campaigns for pharmaceutical segment businesses. This position works with marketing, cross-functional business teams and outside vendors to develop and execute effective, relevant, and measurable email and digital marketing campaigns. The Consultant, Digital Marketing will also play a role in building awareness, nurturing qualified leads, and tracking campaign ROI.Anticipated salary range: $80,900 - $103,950Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.Medical, dental and vision coveragePaid time off planHealth savings account (HSA)401k savings planAccess to wages before pay day with myFlexPayFlexible spending accounts (FSAs)Short- and long-term disability coverageWork-Life resourcesPaid parental leaveHealthy lifestyle programsResponsibilities:Understand business objectives and recommend campaign, automation, and AI-enabled tactical approaches across digital channelsWork with all stakeholders to execute campaign work to support business objectivesDesign, build, and optimize automated email campaigns and complex customer journeys within Salesforce Marketing Cloud and/or Account Engagement (Pardot), utilizing segmentation, behavioral triggers, personalization, and A/B, multivariate testingLeverage marketing automation capabilities to support lead scoring, lead nurturing, and lifecycle progression in alignment with sales and business goalsSupport the use of AI-driven tools and capabilities (e.g., predictive insights, generative content, send-time optimization, audience recommendations) to improve campaign performance and operational efficiencyUpdate and manage content, including page layouts and components, within enterprise-level Content Management Systems, like Adobe Experience ManagerAnalyze campaign and automation performance using analytics and exploring how AI can be used for assisted insights; provide regular reporting and data-driven, actionable recommendations for optimizationManage day-to-day vendor and agency relationships supporting digital marketing execution, automation, and AI-enabled tactics such as paid media, AI search, AEO/SEO, social, programmatic, and display advertisingProactively collaborate with Site Operations and Analytics teams to ensure digital experiences and automated journeys adhere to best practices for AEO/SEO, accessibility, mobile responsiveness, data quality, and privacy complianceProduce various weekly or monthly reports that analyze and report on email marketing performance and effectiveness. Draws conclusions and develops recommendations for improvementHybrid work schedule, ability to be on-site in the Dublin office 1 day/week requiredQualifications:Bachelor's degree in related field, or equivalent work experience, preferred.3+ years' experience in related field, preferred.2 - 5 years of hands-on digital marketing experience preferred, either in-house or at an agency/consultancy, with a strong focus on technical execution and optimization preferredProven experience executing and optimizing email communications and customer journeys through enterprise marketing automation platforms is required.Analytically driven, with the ability to interpret complex data sets, understand and report on digital marketing metrics across all channels, and translate insights into technical and strategic supporting answer engine optimization, search engine marketing and social marketing campaigns is preferred.Solid project management skills, including the use of digital project management tools, and inter-departmental coordination skills.Strong verbal and communications skills.Highly motivated with ability to adapt to change.Proficiency with Salesforce Marketing Cloud (SFMC) and/or Account Engagement (Pardot), including Journey Builder, Email Studio, Automation Studio, and segmentation capabilities.Experience with Salesforce Sales Cloud for lead management and reporting in HTML/CSS for email and web content editing/troubleshooting.Experience with an enterprise-level Content Management System (CMS) for website updates and content deployment.Familiarity with AEO/SEO tools (e.g., Conductor) for keyword research and technical SEO analysis preferredDemonstrated experience with Adobe Analytics for data extraction, analysis, and dashboard creation preferredKnowledge of A/B testing and conversion rate optimization (CRO) tools and methodologies preferredUnderstanding of data privacy regulations (e.g., GDPR, CCPA) and their impact on digital marketing preferredWhat is expected of you and others at this level:Strong understanding of digital marketing principles, lead generation in B2B, audience segmentation, and various channels for digital marketing.Applies comprehensive knowledge and a thorough understanding of digital marketing concepts, principles, and technical capabilities to perform varied tasks and projects, including troubleshooting and implementing technical solutions.May contribute to the development of policies and procedures.Works on complex projects of large scope.Develops innovative technical solutions to a wide range of difficult problems, ensuring consistency with organization objectives and best practices in digital marketing technology.Completes work independently with general guidance on new projects.Work reviewed for purpose of meeting objectives.Ability to multi-task, work efficiently in a high-paced environment.Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.