Senior Analyst, Brand Strategy and Measurement

Overview In this role you drive how KAYAK measures brand marketing impact across global markets, partnering with marketing, media, analytics, and external partners to inform investment decisions. You will design and manage measurement programs, conduct analyses, and translate findings into actionable recommendations that support global brand growth. The role is hands-on, cross-functional and anchored in a framework of incremental learning and performance optimization. You’ll work from the Cambridge, MA office part-time and help advance a data-driven brand strategy. Compensation / Benefitsremote/hybrid work optionsmental health focus (therapy, Head Space)paid parental leavegenerous vacation and time offvolunteer timecareer development funds and training Responsibilities Define measurement priorities with regional teams and align KPIs with business objectives Create testing roadmaps across channels and campaigns using appropriate methodologies Design and support measurement programs (incrementality, geo holdouts, brand lift, MMM) and similar studies Collaborate to implement plans, monitor progress, and translate findings into actionable recommendations Translate complex analyses into narratives linking marketing to business outcomes Coordinate with external analytics agencies to define data requirements and ensure timely data delivery Manage the global brand tracking program, including vendor coordination and insight generation Monitor marketing and business performance indicators to identify trends and risks Conduct analyses to support planning, performance diagnosis, and investment optimization Contribute to evolving the measurement framework by exploring new methodologies and tools Key requirements 4–6 years in marketing analytics, measurement, paid media, strategy or related analytical function Experience evaluating marketing performance across digital and/or offline channels Familiarity with incrementality testing, attribution, brand lift, or MMMProficiency in data-driven decision making and influencing business outcomes Excel and SQL proficiency; Python a plus Experience with Google Analytics, Adjust, Meta Ads Manager, Google Ads or similar tools Experience with data visualization tools (Looker, Tableau, Power BI, Google Data Studio)Strong organizational skills and ability to manage multiple projects Clear communication skills for technical and non-technical audiences Curious, collaborative mindset; interest in improving marketing effectiveness Experience working with external agencies or measurement partners is a pluscollaborationcommunicationcuriosity ExcelSQLPython