Business Analytics Consultant - Marketing & Customer Analytics

Business Analytics Consultant At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Business Analytics Consultant within PNC's Data, Modeling and Analytics organization, you will be based in Tysons Corner or Vienna, VA or Pittsburgh, PA. The Business Analytics Consultant on PNC's Customer Interaction Management Strategy & Analytics team will play a supporting role in accelerating profitable marketing growth by developing, applying, and scaling next-best-everything decisioning optimizations. The role leverages customer behavior, marketing performance, and business data to identify opportunities, quantify impact, and deliver analyses that drive business outcomes in partnership with stakeholders across the organization. The Business Analytics Consultant will generate key data frames and data sets that inform decision inputs, including algorithm refinement, value frameworks, propensity models, constraints, and business rules and campaign performance. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licences needed to be successful in this position. Roles at this level typically require a university / college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Bachelors No Required Certification(s) No Required License(s)