Content Strategist

Strategist, Social Media Continuously evolving how people move and live, helping to shape the future of real estate. Achieving that vision requires bold thinking, rapid adaptation, and talented people who are excited to tackle complex challenges. Within that broader ambition, Rentals represents one of the most dynamic opportunities in the industry. Macro trends—from affordability pressures to shifting renter demographics—are transforming how people find and secure homes. At the same time, the market is highly competitive, with large, established players and rapidly evolving expectations from both renters and property professionals. At the Rentals division, the aspiration is clear: to build the largest and most trusted rentals marketplace—helping renters get home while helping our partners unlock success. Over the past decade, Rentals has grown into the fastest-growing business line within the organization, powering a marketplace that connects millions of renters with property managers and owners across the country. While we've made tremendous progress, we believe the most exciting opportunities still lie ahead. The stakes are high. With persistent housing affordability challenges and fluctuating vacancy rates across markets, the need for better tools, transparency, and efficiency in renting has never been greater. Our goal is to build products that make renting easier for consumers while enabling our partners to operate more successfully in a rapidly changing landscape. About the Role In need of a Strategist, Social Media. In this role, you will own day-to-day social media strategy and execution across Linked In and Facebook. You will work cross-functionally with Comms/PR, Product Marketing, Brand, Events, Lifecycle, Frontline, and Sales teams to deliver high-quality content that drives awareness, engagement, and channel growth. This is a hands-on role for a strategic thinker who is equally comfortable building a content calendar, writing sharp copy, capturing content at live events, and synthesizing social listening data into actionable content strategy. What You'll DoChannel Management & Community Engagement Own and manage the Linked In and Facebook content calendars, publishing a minimum of 4–5 posts per week across channels. Monitor owned posts and respond to comments in a timely, on-brand manner. Manage outbound engagements on tagged Rentals content and handle inbound inbox messages. Content Creation & Optimization Develop static and video content, including copywriting, creative direction, and production coordination. Design and execute A/B tests across content formats and copy to continuously optimize channel performance. Capture and create content at industry events for use across social channels. Campaign & Launch Support Build dedicated social content plans for product launches and feature announcements. Lead social execution for the 2026 Campaign, including ideation and stakeholder reviews with Rentals partners. Support industry event content strategy, including pre, during, and post event coverage. Cross-Functional Partnership Partner with the Comms/PR team to amplify announcements and data-driven stories via social. Collaborate with Brand, Events, Frontline, Lifecycle, and Sales teams on event-driven content initiatives. Manage content approval workflows across posts and stakeholders, ensuring accuracy and brand consistency. Social Listening & Insights Conduct ongoing social listening to track relevant conversations—particularly around the "Melissa" audience segment—and translate findings into actionable content themes. Flag relevant insights and issues in real time to stakeholders and leadership. Deliver monthly analytics and performance data to inform the business & make strategy adjustments. Minimum Requirements 3–5 years of social media experience, with a track record of managing B2B social channels (Linked In required). Demonstrated experience in video content creation, from concept through execution. Proficiency with social listening tools such as Sprinklr or equivalent platforms. Strong copywriting skills with the ability to adapt voice and tone across formats and audiences. Comfort leveraging AI tools—from creative production (copy, image, video) to reporting, social listening, and workflow optimization. Proven ability to move quickly across multiple cross-functional teams—building trust, aligning on priorities, and keeping content workflows on track without sacrificing quality. Experience managing content approval workflows and coordinating across multiple stakeholders. Ability to work independently in a fast-paced, cross-functional environment and manage multiple priorities simultaneously. Nice to Have Experience in real estate, proptech, or a related B2B industry. Familiarity with property management or the multifamily housing ecosystem. Experience supporting event content strategy and capturing content on-site at live events. Comfort working with data and performance metrics to inform content decisions.