Director, Sales Foodservice

Responsibilities: Execute the foodservice sales strategy within assigned channels and customer segments in alignment with the Sr. Director, Food Service National Accounts' enterprise plan; set account level revenue targets, growth priorities, and development objectives. Manage and grow a defined portfolio of regional and channel-specific foodservice accounts including operators, distributors, and channel partners; serve as the primary commercial contact and relationship owner for assigned accounts. Lead, coach, and develop assigned Sales Managers and broker partners within designated channels; set clear performance expectations, manage performance against sales budgets, and foster accountability and results. Identify and pursue new foodservice account opportunities within assigned channels and regions; build and maintain a robust pipeline of new business prospects in Creatio CRM. Develop, negotiate, and manage channel-specific customer contracts and pricing agreements; ensure all contracts are properly documented, approved, and maintained in accordance with Crown Bakeries' commercial policies. Develop and manage broker relationships within assigned channels; set broker objectives, monitor performance, and ensure brokers are effectively representing Crown Bakeries' products and brand within their territories. Partner with Marketing and R&D to develop channel-specific product solutions, customer presentations, and go-to-market strategies tailored to the needs of assigned foodservice segments. Review and analyze account and channel sales performance against budget and reforecast on a regular basis; identify opportunities and risks, and develop proactive action plans to address performance gaps. Oversee the management of frozen inventory for assigned accounts in coordination with Supply Chain; ensure inventory levels are optimized and customer commitments are consistently met. Lead and participate in customer business reviews and contract negotiations for assigned accounts; present Crown Bakeries' value proposition compellingly to buyer-level and manager level decision makers. Ensure all assigned Sales Managers and brokers maintain accurate and up-to-date records in Creatio CRM including pipeline activity, customer interactions, pricing, and sales forecasts. Collaborate with Customer Experience to ensure assigned foodservice accounts receive exceptional day-to-day service and that issues are resolved promptly and professionally. Monitor competitive dynamics, pricing trends, and market developments within assigned foodservice channels; provide the Sr. Director with actionable insights and recommendations Achieve on-plan Marketing Spend, Travel & Entertainment, and Sample Budget performance across assigned channel accounts. Develop current staff in their positions and partner with Human Resources on future succession plans; identify training needs and ensure proper training is developed and providedQUALIFICATIONS AND SKILLS:Bachelor’s Degree, applicable experience will be taken into consideration in lieu of degree. Extensive experience dealing with large Quick Serve Restaurant and Casual Dining chains.7–10 years of progressive foodservice sales experience, including a minimum of 3–5 years managing regional or channel-specific foodservice accounts within the food manufacturing or bakery industry. Proven track record of driving revenue growth within assigned foodservice channels, including new account acquisition and expansion of existing account relationships. Experience managing and developing Sales Managers or broker networks within a defined foodservice channel or regional territory. Demonstrated ability to develop, negotiate, and manage channel-specific customer contracts and pricing agreements. Solid knowledge of the foodservice sales cycle, distribution channels, broker management, and category dynamics within the frozen baked goods or broader bakery segment. Experience with Creatio CRM or similar platforms; ability to manage pipeline discipline and CRM reporting for assigned accounts and team members. Proficiency in Sage X3 ERP and SEI preferred; training available for the right candidate. Advanced proficiency in Microsoft Office Suite; strong ability to develop and deliver compelling sales presentations and customer business reviews. Strong verbal and written communication and negotiation skills; ability to engage and influence buyer-level and manager-level decision makers at foodservice accounts. Strong financial acumen with experience managing sales budgets, marketing spend, T&E, and account-level P&L within assigned channels. Self-starter with strong drive for results, perseverance, and a positive, competitive attitude. Ability to travel up to 35% to support account coverage, customer meetings, and team development. Skills/Attributes: Drive for Results Problem Solving Functional/

Technical Skills: Proficient with Microsoft Office Suite Corporate Applications – SAGE, SEIAttention to detail. Strong self-starter/time management Perseverance Positive Attitude Knowledge of the sales cycle as it relates to food service Excellent Verbal and written communication skills, and the ability to interact effectively with multiple levels of management across customer base.