Insights Lead

virtual vocationsNew York, NY

9 days ago

Occupations

Market Research Analysts and Marketing Specialists Marketing Managers Business Intelligence Analysts

Industries

Advertising Agencies Marketing Consulting Services Marketing Research and Public Opinion Polling

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About the role

Seeking a consultative and strategically minded Insights Lead, the full-time position will manage insights development and commercial storytelling for key client verticals, leveraging digital advertising expertise and modern AI tools to enhance market synthesis and automate research workflows.

Key responsibilities: Partner with Ad Sales and Go-to-Market Strategy teams to gather insights on industries and audience trends for sales narratives Formulate and execute quantitative and qualitative research methodologies using Yahoo first-party data and syndicated intelligence tools Translate complex data and consumer behavioral shifts into visually compelling executive presentations and industry case studies

Required qualifications: Bachelor's degree or equivalent practical experience 8+ years of experience in consumer insights, media analytics, or market research within the digital advertising ecosystem Demonstrated track record of leading consultative research initiatives supporting enterprise sales and client growth Hands-on experience with generative AI platforms for research synthesis and workflow automation Strong proficiency with digital advertising measurement frameworks and syndicated market research tools

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JOB OVERVIEW

Experience level

Manager

Location

New York, NY

Occupation

Market Research Analysts and Marketing Specialists

Industry

Advertising Agencies

Posted

9 days ago

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