Performance Marketing Specialist

Key responsibilities: Manage and optimize digital media campaigns across paid search, paid social, native, programmatic, and emerging channels Monitor campaign performance and proactively identify opportunities for optimization and improvement Develop and execute testing strategies and audience segmentation to enhance campaign effectiveness and scalabilityRequired qualifications 1-3 years of experience in performance marketing, paid media, or digital advertising Hands-on experience with major advertising platforms such as Google Ads or Meta Ads Manager Strong understanding of digital media fundamentals, including key performance metrics Proficiency with Excel or Google Sheets, including data analysis and reporting Familiarity with AI tools and workflow automation is strongly preferred