Vice President of Ecommerce & Digital
local boy outfittersColumbia, SC
Vice President of Ecommerce & Digital
local boy outfittersColumbia, SC
today
Industries
Clothing and Clothing Accessories RetailersDepartment StoresClothing and Clothing Accessories Merchant WholesalersAbout the role
Local Boy Outfitters is a Columbia, SC-based apparel and lifestyle brand centered on outdoor enthusiasts and Southern culture, spanning more than 25 product categories for men, women, and kids.
Local Boy is a portfolio company of Boyne Capital, a Miami, FL-based private equity firm.
Reporting to the CEO, the Vice President of Ecommerce & Digital will manage the DTC business end to end: the P&L, the site, marketing spend, agency partners, and the digital and brand/creative teams. DTC is the company's fastest-growing channel. This leader will set the plan to scale it, building out measurement, retention, and a new influencer channel along the way. The role offers direct access to the CEO, a seat on the leadership team, and equity participation in the value created.
Responsibilities:
Own the DTC P&L and growth plan, including marketing spend, promotions, and pricing discipline that protects full-price sell-through and wholesale partners, and partner with Supply Chain on demand planning
Set digital strategy and direct spend across paid search, paid social, SEO, content, organic social, and affiliate, leading agency partners in performance, email/SMS, CRO, and influencer to ROAS and growth goals
Run the Shopify site as a growth engine: merchandising, product launches across a high-SKU assortment, customer journey, checkout, and testing
Build retention across email, SMS, lifecycle, and loyalty, and scale the newly launched influencer and gifting program into a measured channel
Build the measurement and customer data foundation: cross-funnel attribution, conversion, AOV, CAC, repeat rate, and ROAS
Put AI to work across content, testing, and media optimization
Lead and develop the digital operations and brand/creative teams
Requirements:
7+ years of DTC & Digital marketing with a brand with high SKU count and frequent product launches
3+ years of DTC P&L ownership
Record of driving YoY DTC growth
Effective management of SEO, CRO, paid search, and social agency
Integrated AI tools for optimization and increased ROI
Local/willing to relocate to be onsite in Columbia, SC
Hybrid DTC and wholesale in apparel
Shopify-based ecommerce operations
Private equity-backed or founder-led business
Base salary + annual bonus + equity
Relocation assistance
Medical, dental, vision, life, 401K with match
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JOB OVERVIEW
Experience level
Manager
Location
Columbia, SC
Occupation
Online Merchants
Industry
Clothing and Clothing Accessories Retailers
Posted
today
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