Senior MarTech Solutions Lead Analyst

A leading consulting firm in Dallas is seeking a Lead Business Analyst to act as a strategic liaison between marketing stakeholders and technical teams. The ideal candidate should have 15–17 years of experience, specifically with tools like Adobe Workfront and Vidyard. Responsibilities include driving process optimization and developing documentation, while collaborating with diverse stakeholders to ensure requirements are met for enterprise-level marketing operations. This role also involves utilizing APIs and technical integration principles.