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Meta Media Buyer – Affiliate Lead Gen

healthquotesPlano, TX

today

Occupations

Advertising and Promotions ManagersMarket Research Analysts and Marketing SpecialistsMarketing Managers

Industries

Advertising AgenciesMedia Buying AgenciesInsurance Agencies and Brokerages
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About the role

Meta Media Buyer – Affiliate Lead Gen (Home insurance related experience preferred but not required)
Location: Remote
Type: Contract
About the Role: We’re looking for a Meta Media Buyer with deep performance marketing experience in lead generation, ideally with experience in the insurance industry (auto, home, etc). You must be a proven expert in Meta Ads and video-first direct response — with a strong focus on driving leads, calls, and conversions through high-intent video campaigns. This is a performance-obsessed, ROI-focused role where you’ll own the strategy from concept to scale. Beyond media buying, you’ll be hands-on with creative direction and ad copy development — crafting powerful hooks, headlines, and video scripts designed to convert.
Key Responsibilities:
  • Build, launch, and scale Meta ad campaigns across affiliate insurance offers
  • Develop original ad copy, video scripts, and creative concepts for new campaigns and A/B tests
  • Collaborate with internal or freelance creators to produce high-converting UGC-style and scripted video ads
  • Continuously test hooks, CTAs, and copy variations to improve conversion rates
  • Analyze performance data and optimize for KPIs such as CPL, CPA, CVR, ROASAlign campaign targeting and lead quality with affiliate partners and call buyers
  • Stay ahead of Meta ad policies, competitor trends, and compliance shifts in regulated verticals
  • Document learnings, share winning formulas, and help build creative testing frameworks
What You Bring:
  • 3+ years of Meta media buying experience in affiliate or lead generation
  • Experience managing $250k+ budgets monthly
  • Must have some experience working within financial services policy in MetaStrong knowledge of how Meta pixels and CAPI setup works
  • Hands-on experience in the home insurance industry strongly preferred
  • Strong creative and copywriting skills — you can write ad copy and video scripts that drive direct response
  • Experience developing and testing video ads from concept to final edit
  • Deep understanding of direct-response principles, funnel optimization, and audience targeting
  • Self-starter attitude with the ability to thrive in a fast-paced, performance-driven environment
What We Offer:
  • Competitive base salary + aggressive performance-based bonus
  • Fully remote with flexible hours
  • Access to top-tier media budgets, exclusive affiliate offers, and in-house creative teams
  • Freedom to test, scale, and iterate across multiple high-intent verticals
  • A high-ownership, growth-oriented role where creative and performance intersect

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JOB OVERVIEW

Experience level

Manager

Location

Plano, TX

Occupation

Advertising and Promotions Managers

Industry

Advertising Agencies

Posted

today

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