Senior Digital Marketing Analyst

Overview As Senior Digital Marketing Analyst, you will analyze marketing performance and support cross-channel campaigns to drive conversions and revenue. You’ll build and maintain dashboards, derive actionable insights, and partner with teams to optimize marketing operations. You’ll leverage AI/ML and advanced reporting to forecast outcomes and identify optimization opportunities. This role sits at the intersection of data, marketing, and IT, contributing to strategic initiatives and data governance across marketing platforms. Compensation / Benefitscompetitive compensationmedicaldentalvision 401 Kshort-term disability Responsibilities Develop and maintain dashboards in Sigma, Excel, Looker Studio, and other tools using Snowflake data Design, implement, and maintain advanced reporting systems to track campaign performance Provide actionable insights to improve marketing operations and identify optimization opportunities Generate ad-hoc reporting to measure short-term strategies Track KPIs and provide insights to improve campaigns and tool adoption Compile reports for CRM tactics (Email, Print, SMS, Gifting, Lead Forms, Automation)Use AI/ML tools to automate reporting and generate predictive insights Manage customer lifecycle reporting tools Support data flow monitoring between LO One, Encompass, Blend, and Total Expert Assist with marketing attribution modeling and data ingestion/report requests Present complex data findings to senior management and translate into strategic recommendations Stay current on data analytics trends and apply innovations Assist in A/B testing to optimize marketing messaging and creative performance Facilitate collaboration with IT and business SMEs for system improvements Conduct pre-launch testing of tracking elements (UTMs, form submissions, pageviews, conversions)Support in strategy briefs for data ingestion or report requests Support data governance, cleansing, and high data quality across systems Oversee data migration paths and resolution of inconsistencies Mentor team members and ensure data hygiene and documentation Key requirements 5+ years of experience in data analytics 3+ years using data visualization tools (Power BI, Tableau, Sigma)Experience with AI-powered reporting tools Experience with Sigma, Google Looker Studio, Google Analytics, and Total Expert Expertise with large datasets, data management, and analytics platforms Mortgage or financial services industry experience preferred Familiarity with marketing automation, social media analytics, and CRM platforms Advanced knowledge of web analytics and tag management Proficiency in Excel, SQL, and Snowflake for data extraction and analysis Excellent communication with technical and non-technical stakeholders Strong problem-solving and proactive learning mindset Excellent critical thinking and collaboration skills Ability to meet deadlines and manage priorities Team-oriented and detail-focused in optimizing marketing performancecommunicationcollaborationproactive learningdata analyticsdata visualizationSQL