Director of SEO/GEO

Location / Time Zone: Eastern Time (US)

About PepperPepper is building a new category of content and SEO growth platform—where strategy, content, technology, automation, and AI come together to drive measurable business outcomes for our customers. Over the last five years, Pepper has built: A network of 150,000+ content creators, working with the top 5% talent A customer base of 2,500+ global brands, including large enterprises and fast-scaling B2B companiesA SaaS-enabled content marketing platform that powers content creation, workflow orchestration, and distribution at scale Now, we're building an Agentic AI SEO Platform—one that automates execution on foundational SEO tasks, so we can drive scalable organic growth for our customers. This role sits at the heart of that evolution.

You'll work directly on SEO systems for our customers, partner with product and AI teams, and shape how we operationalize SEO through technology—without managing a team. What You'll Do at Pepper1. Own Organic Growth for Pepper Customers (Hands-On) Drive end-to-end SEO outcomes for customer websites—traffic, rankings, revenue impact Work across multiple customer accounts, identifying patterns and opportunities at scale Execute and iterate, not just strategize and delegate Be accountable for measurable client results you personally influence2. Go Deep on Data & Analytics (Across Customer Portfolio) Live in Google Search Console, GA4, Ahrefs, Screaming Frog—across multiple client properties Analyze performance patterns across customer websites to identify scalable growth levers Turn raw data into actionable insights that drive client outcomes—not slide decks3. Shape the Agentic AI SEO Platform for Customer Scale Partner with Pepper's product, automation, and AI teams to define what gets automated and how across our customer base Identify which SEO workflows can scale through AI for multiple clients—and which require human judgment Test, break, and refine AI-assisted SEO execution on real customer websites Help build the system that makes SEO predictable and scalable for Pepper's entire customer portfolio4. Execute Technical & Content-Led SEO for Customers Own technical SEO for client websites: crawling, indexation, site architecture, Core Web Vitals, migrations Drive content strategy through an SEO lens for customers: keyword research, topical authority, content gap analysis Implement programmatic and long-tail SEO strategies for client growth Push customer results beyond traffic metrics into commercial and revenue impact5. Experiment Relentlessly (With Customer Outcomes in Mind)A/B test titles, schema, content formats, internal linking structures across client sites Document what works. Kill what doesn't. Scale what succeeds across the customer base. Build playbooks that drive repeatable results for Pepper's customers

One website you personally grew organically—what was the before, what was the after, and what did you do? One SEO experiment you ran that taught you something unexpected. Why IC? What makes you want to stay hands-on at this stage of your career? If you're excited about driving organic growth for enterprise customers—powered by AI, automation, and deep analytical rigor—and you want to be the one doing the work, not managing people who do it, this is your seat at the table.