Head of Influencer Marketing - Letaido

What You'll Do: Find the people worth talking to, and be able to say why beyond their follower count Do the outreach yourself, at volume, and keep it personal enough to be worth reading Use our data as the opener: pull the numbers that make a story for their audience, and get the tool credited as the source Turn a first reply into a working relationship, then keep it working Design the programme with us: how partners are rewarded, what we ask of them, what good looks like Own the mechanics once it exists: onboarding, briefing, affiliate terms and commissions, paying people on time Build a standing roster rather than a run of campaigns, and give them reasons to stay: early access, data before it's public, a say in what we build Negotiate placement, not just mentions. Position in a listicle, the segment in the video, the paragraph in the newsletter Define how this is measured and report it honestly. Signups and referral traffic, not impressions Use Letaido to research partners and run your own outreach, and tell the team where it falls short You'll Thrive Here IfYou've built an influencer, creator or affiliate programme from a standing start, and can point to what it produced in users or revenue You're genuinely comfortable with outbound. Most of these conversations will start with you You write outreach people reply to: short, specific, and obviously not a template You can judge someone on whether their audience trusts them, not on their follower count You've handled the commercial side yourself: rates, commissions, what a partnership is worth You know the difference between a sponsorship and a relationship You'd rather own a number than manage a calendar of calls that go nowhere You're happy being the whole function for a while, and you'd rather build it than inherit it You want to be in a room with the team. This is a small group doing early-stage work, and that goes better in person This Role Is NotRunning campaigns through an agency. You do the work Waiting for people to come to you Measured in impressions A first job in influencer marketing BonusYou already know the SEO, marketing or AI tooling creator scene, and some of them know you You've pitched journalists as well as creators. It's the same muscle and it feeds the same goal You've worked with AI agents or LLM tooling seriously enough to have opinions about where they're genuinely useful You've run an affiliate or referral programme Experience in developer tools, marketing tools, or anything sold to practitioners

What We Offer: An influencer programme to build from scratch, and the authority to run it Fifteen years of crawl data and an AI-visibility dataset to open doors with Direct line to the Head of Letaido. Small team, few layers, quick decisions Daily use of the thing you're marketing, and a direct line to the people building it Annual company retreat (usually skiing) Conference and learning budget A properly equipped office, and lunch on us

Location: Palo Alto or Cambridge (MA). On-site.