Manager Integrated Marketing and Communications

Overview In this role you will lead integrated marketing and communications to strengthen Worthington Steel’s brand and tell our story across digital, earned, and corporate channels. You will drive content strategy, editorial planning, and a major website launch, collaborating with cross-functional teams to translate complex topics into clear, engaging content. You’ll oversee editorial standards, SEO and digital performance while supporting media relations and investor communications. This is a hands-on, project-driven position with a strong storytelling focus and opportunities to shape the brand’s external narrative. Responsibilities Develop and maintain an integrated editorial calendar across website, social media and external channels Identify and propose stories aligned with business priorities for brand awareness and engagement Build relationships with leaders and subject matter experts to source compelling content Research, interview, and write for corporate channels and digital platforms Translate technical topics into accessible content for varied audiences Ensure content aligns with brand voice and editorial standards Create content briefs with photography, graphics, and video recommendations Collaborate with internal teams, agencies, and creatives to produce high-quality content Manage corporate website content via CMS and ensure user experience quality Conduct website content audits and implement improvements or new content Apply SEO/GEO/AEO best practices to improve visibility and performance Support content strategy, migration, optimization, and QA for the new website Monitor digital trends and recommend opportunities to strengthen the digital presence Manage corporate social media, including planning, content creation, scheduling and publishing Use platforms like Hootsuite to manage social channels and engagement Support paid social campaigns via Linked In Campaign Manager and Meta Business Suite Monitor performance, audience engagement, and trends for continuous improvement Partner with marketing to support integrated campaigns that drive awareness and leads Track performance with Google Analytics, Bright Edge, and native analytics; prepare regular reports Provide data-driven recommendations to improve content, SEO, and campaigns Support testing and optimization of paid and organic digital efforts Conduct online research on customer, competitor, market, and industry trends Provide content recommendations based on performance and priorities Develop and maintain relationships with trade and industry media Identify stories with earned-media potential and pitch opportunities Coordinate interviews with leaders and SMEs for media coverage Assist with media materials and messaging as needed Monitor industry coverage for opportunities and reputational considerations Support investor relations activities, including investor presentations and materials Provide content, research, editing, and project support for earnings and other investor communications Assist with other corporate communications priorities and special projects Key requirements Bachelor's degree in Communications, Journalism, Public Relations, Marketing or related field 7+ years of experience in communications, content marketing, digital communications, or integrated marketing Exceptional writing, editing and proofreading with ability to develop content for multiple audiences Strong editorial judgment and ability to independently generate story ideas Experience interviewing executives, employees, technical experts or SMEsExperience managing corporate website content through a CMSExperience managing corporate social media channels and producing social content Working knowledge of SEO/GEO/AEO and digital content optimization Experience using digital analytics to evaluate performance and inform improvements Strong project management and organizational skills with ability to manage multiple priorities Strong interpersonal skills and ability to engage with leadership at various levels Familiarity with AP stylestrong storytelling and writingcuriosity and interview skillscross-functional collaborationSEO (Bright Edge)CMSGoogle Analytics