Head of Marketing

Compensation: $150K-$180K (Total Comp)

Location: Remote (USA)

About Us: Wellness Coach is a global wellness platform that inspires and engages workforces through personalized wellness offerings — challenges, personal and leadership coaching, rewards & recognition, Next-Gen EAP and weight management. We integrate with Microsoft Teams, Slack and Zoom, and we're backed by Softbank NY, Zoom Ventures and Accomplice.

About the Role: We're hiring our first growth marketing leader to scale demand from HR and benefits leaders. Referrals, LinkedIn and paid search are already producing pipeline — your job is to turn them into a repeatable engine and bring our lead generation fully in-house with AI-run campaigns. You'll report to the CEO, lead our marketing, website and events team, own HubSpot end to end, and support our partnerships and broker efforts.

Why Join Us? Impact: Build the growth engine for an AI-first wellness platform used by employers across the US.Growth: Shape the function from the ground up as the company scales. Autonomy: Own the plan, the budget and the results, with a direct line to the CEO.

What You'll Do: Scale HR-direct demand: Own LinkedIn ads, Google Ads and content that turn HR, benefits and total-rewards leaders into booked demos. Grow referrals: Build a structured referral program with customers and partners. Own lead generation: Take over our outsourced lead gen and run it in-house with AI-driven campaigns. Own HubSpot: Run segmentation, lifecycle stages, lead scoring, nurture and attribution so sales trusts the data. Lead the team: Manage our marketing, website and events team and set its priorities. Support partnerships: Deliver the marketing our partnerships and broker efforts need — events, webinars, co-marketing and broker materials. Report on results: Track pipeline and cost per qualified demo by channel; double down on what works, cut what doesn't. What You Bring

Experience: 7+ years in B2B SaaS demand generation or growth marketing, including owning a pipeline number. HR-tech or benefits background: Experience marketing to HR, benefits or total-rewards buyers. AI-native execution: You build and run campaigns with AI tools (e.g. Claude) end to end — targeting, copy, sequences and analysis — and can show us how. Paid and outbound: Hands-on with LinkedIn and Google Ads, and with running outbound programs. HubSpot expertise: Deep, hands-on HubSpot marketing automation, segmentation and reporting. Player-coach: You lead a small team and still build campaigns, write copy and work in the CRM yourself.