About the role

Our client is a leading digital media and performance marketing business operating across the sports betting, gaming, and entertainment sectors. With a portfolio of highly recognized consumer brands and data-driven products, they partner with many of the industry's top operators across North America. They are now seeking a Director of North America Sales to lead commercial growth, strengthen strategic partnerships, and drive revenue across the region.
The Opportunity: This is a senior commercial leadership position responsible for owning new business development, managing key operator relationships, and leading a growing North American sales function. The successful candidate will play a critical role in expanding market share, supporting revenue growth initiatives, and building long-term strategic partnerships across regulated gaming markets. Working closely with executive leadership, marketing, product, and content teams, you'll be responsible for developing commercial strategy, closing high-value deals, and creating a scalable sales operation capable of supporting continued expansion throughout North America.
Key Responsibilities: Business Development & Revenue Growth Identify, develop, and close new commercial partnerships across North America. Build and maintain a healthy, forecastable sales pipeline. Drive market-entry initiatives by establishing relationships with operators ahead of new state launches. Develop cross-sell opportunities across multiple products, brands, and revenue streams. Identify new monetization opportunities, verticals, and strategic partnership channels. Support commercial growth through both affiliate and advertising sales initiatives. Commercial Strategy Support revenue objectives across multiple business units and brands. Lead commercial negotiations and structure affiliate, advertising, and hybrid partnership agreements. Provide accurate forecasting and commercial insights to senior leadership. Evaluate opportunities, pricing strategies, and partnership performance to maximize revenue outcomes. Strategic Partnerships Act as the senior point of contact for key operator relationships. Build and maintain executive-level partnerships across the regulated gaming ecosystem. Drive partner retention, growth, and long-term commercial success. Monitor commercial performance and renegotiate agreements where necessary. Represent the business at key industry events and conferences. Sales Leadership Recruit, develop, and lead a high-performing North American sales team. Implement best practices across CRM usage, pipeline management, forecasting, and reporting. Establish performance metrics and accountability across the sales function. Develop future commercial leaders and create a scalable team structure to support growth.
Requirements: Significant commercial leadership experience within online gambling, sports betting, affiliate marketing, digital media, or a related sector. Proven track record of winning and closing major commercial partnerships. Existing senior-level relationships with operators across the North American gaming market. Experience building, managing, and developing successful sales teams. Strong understanding of the regulated North American gambling landscape. Deep knowledge of affiliate commercial models including CPA, Revenue Share, Hybrid, and Fixed Fee agreements. Experience selling advertising, media inventory, or digital marketing solutions. Strong analytical and commercial decision-making skills. Executive presence with the ability to influence stakeholders at all levels.
Nice to Have: Experience launching commercial operations in newly regulated markets. Exposure to data products, audience monetization, adtech, or digital performance marketing solutions. Experience transforming an account management function into a proactive new business sales organization. Why Consider This Opportunity? This is a rare opportunity to join an established and growing organization at a pivotal stage of expansion within the North American gaming sector. You'll have the autonomy to shape commercial strategy, build strategic partnerships with industry-leading operators, and directly influence revenue growth across a diverse portfolio of brands and products.

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JOB OVERVIEW

Experience level

Manager

Location

Denver, CO

Occupation

Sales Managers

Industry

Other Gambling Industries

Posted

3 days ago

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