Demand Generation & Marketing Ops Manager

The Role: This role manages day-to-day marketing execution including campaigns, email, website, social media content, webinars, events, PR, as well as our systems, vendors, and inbound leads. The ideal candidate will have an understanding of B2B marketing principles, demand generation, marketing automation, and execution among the entire marketing and sales lifecycle, and a track record in driving revenue growth.

Responsibilities: Plan, launch, and optimize multi-channel campaigns that generate qualified leads and support sales across HST customer segments. Track, analyze, and report on funnel performance (MQLs, SQLs, pipeline contribution, conversion rates, CAC) and recommend improvements. Own HubSpot administration, including CRM and marketing hub configuration, lead scoring, lifecycle stages, workflows, forms, lists, and dashboards. Plan and execute email programs, including promotional campaigns, customer and clinician newsletters, product announcements, and lifecycle sequences. Manage the company website (CMS updates, landing pages, site structure, performance, and analytics).Lead SEO strategy for both clinician-facing and patient-facing content, including keyword research, on-page optimization, technical SEO, and reporting. Produce and oversee content such as blog posts, white papers, case studies, clinical summaries, sell sheets, product one-pagers, videos, and sales presentations. Manage webinar, trade show, and conference presence, such as SLEEP and other sleep medicine, DME, and primary care events, including logistics, booth materials, lead capture, and post-event follow-up. Oversee the social media presence (primarily LinkedIn), including editorial calendar, publishing, community engagement, and performance reporting. Manage visual design and content contractors, including briefs, timelines, quality control, and budgets. Manage the marketing budget and ensure efficient use of resources.