Head of Growth / Head of Commercial

The Head of Sales & Marketing will lead commercial growth and brand development for Green SM in the U.S., driving both B2B partnerships and customer acquisition. This role plays a critical part in scaling operations, optimizing marketplace performance, and building a strong, trusted brand in a new market. Key Responsibilities1. Sales & Business Development (B2B) Drive B2B sales by acquiring and managing strategic partners and corporate clients Negotiate, close, and expand commercial partnerships to maximize revenue Manage client relationships, including contract performance, retention, and receivables Identify opportunities to enhance product offerings and increase contract value Lead execution of B2B go-to-market strategy in the U.S.2. Marketplace & Operations Optimization Monitor and manage supply-demand balance across the marketplace Design and execute pricing and promotional programs to optimize market efficiency Leverage data analytics and on-ground insights to detect, prevent, and address fraud Collaborate with global and cross-functional teams to develop scalable anti-fraud solutions and marketplace improvements3. Growth Marketing & CRMDrive user growth through strategic partnerships and acquisition campaigns Optimize customer and driver journey across digital platforms (app/web) Design and implement engagement programs (gamification, loyalty, retention campaigns) Manage CRM channels including push notifications, email marketing, and lifecycle campaigns4. Brand Marketing & Communications Plan and execute integrated marketing campaigns, ensuring quality and timelines Manage social media presence and community engagement Monitor and handle potential PR or communication issues, ensuring proper escalation and response Plan and execute influencer (KOL/KOC) partnerships and media collaborations