Lead Customer Marketing Specialist
honeywellMinneapolis, MN
About the role
Lead Customer Marketing Specialist As a Lead Customer Marketing Specialist here at Honeywell, you will play a crucial role in driving customer engagement and loyalty through the development and execution of effective marketing strategies. You will report directly to our Director Marketing and you'll work out of our Charlotte, NC, Atlanta, GA, or Plymouth, MN location on a Hybrid work schedule. You will also have a matrix reporting line to Sr Manager Marketing for the Fire business. Hybrid Work Schedule Note: For the first 90 days, New Hires must be prepared to work 100% onsite M-FThe scope of the role is US, however partnering with peers in Canada and LATAM to ensure for alignment of initiatives across Americas. In this role, you will impact the company significantly by leveraging your expertise in customer marketing to develop and execute targeted marketing strategies that drive customer engagement, loyalty, and revenue growth. Your ability to understand customer needs, analyze market trends, and deliver impactful campaigns will strengthen customer relationships, enhance brand perception, and contribute to the overall success and profitability of the company.
Responsibilities:
- KEY RESPONSIBILITIESDevelop and execute customer marketing strategies to drive customer engagement and loyalty
- Collaborate with sales teams to understand customer needs and develop targeted marketing campaigns
- Create and manage marketing programs, including email campaigns, social media promotions, and customer events
- Analyze market trends and customer data to identify opportunities for growth
- Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvementManage the customer journey, ensuring a seamless and personalized experience across all touchpoints
- Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions
- Collaborate with cross-functional teams, including product management and creative services, to develop compelling marketing collateral and assets
- Stay up-to-date with industry trends and best practices in customer marketing, bringing innovative ideas to drive continuous improvementManage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget
- Working closely with the Marketing Shared Service to ensure high quality materials and timely output
- Ad-hoc support to peer products businesses, including participation in major customer and trade events
Qualifications:
- YOU MUST HAVE6+ years of experience in customer marketing or related roles, bringing a wealth of knowledge and expertise to the team
- Experience in managing and mentoring a team
- Proven track record of developing successful channel marketing programsWE VALUEBachelor's degree in Marketing, Business, or related field
- Dynamic and self-motivated individuals who thrive in a fast-paced environment
- Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement
- Eager to learn and adapt to new technologies, as we strive to stay at the forefront of industry advancements
- Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers
- Strong problem-solving skills, as we tackle complex challenges and find effective solutions
- Experience with marketing automation tools and CRM systems to optimize campaign performance and track customer interactions
- Passion for driving channel growth and maximizing sales opportunities
- Strong leadership and project management abilities
- Ability to think creatively and innovatively
Experience in the technology or manufacturing industry (preferred)BENEFITS OF WORKING FOR HONEYWELLIn addition to a competitive salary, leading-edge work, and developing solutions side-by-side with dedicated experts in their fields, Honeywell employees are eligible for a comprehensive benefits package. This package includes employer subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays.
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JOB OVERVIEW
Experience level
Lead
Location
Minneapolis, MN
Occupation
Marketing Managers
Industry
Marketing Consulting Services
Posted
yesterday
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