[Mid Level] Marketing Manager 1 - AI Consumer Insights & Market Research (17615-1)

Marketing Manager 1Drive consumer insights and market research for Samsung's Mobile DivisionLead quantitative and qualitative research including brand tracking, segmentation, and concept testingApply AI and automation to transform how the organization generates insightsPartner with Marketing, Product, and Strategy stakeholders to deliver actionable recommendationsBridge traditional consumer insights expertise with modern AI capabilitiesDesign and execute quantitative and qualitative research studies including brand tracking, customer segmentation, concept and positioning testing, customer experience research, and market landscape assessmentsEvaluate and implement AI-enabled tools that improve research efficiency and insight generationPartner with analytics and technology teams to explore agentic AI applications within insights functionsAid in designing and testing AI agent implementations that support market research activitiesDevelop frameworks and governance guidelines for responsible use of AI in researchPartner with stakeholders across Marketing, Product, Customer Experience, Innovation, and Strategy teamsDeliver actionable recommendations that influence Go-To-Market strategies, portfolio optimization, customer engagement, and pricing strategies5+ years of experience in Market Research, Consumer Insights, or Customer Analytics (Required)Bachelor's degree in Market Research, Marketing, Business, Psychology, Statistics, or Economics (Required)Experience with survey methodology, customer segmentation, and conjoint analysis (Required)Knowledge of AI copilots, agent orchestration, and automated insight generation (Preferred)Verbal and written communication skills, negotiation skills, and interpersonal skills (Required)Strong ability to work independently and manage one's time (Required)Strong mentoring skills and knowledge of marketing principles and pricing strategy (Required)5-7 years related experience requiredPlano, TX (Fully Onsite)Medical Insurance (Health, Dental & Vision)401(k)H1B/Green Card Sponsorship for qualified employeeHands-on experience at global industry leader SamsungOpportunities for career advancement