Marketing AI Analyst

Responsibilities: Analyze marketing, customer, and campaign data to identify trends, opportunities, and performance insights that inform business strategy. Build and refine predictive models that help forecast customer behavior, campaign outcomes, and key retail marketing metrics. Connect and evaluate datasets from multiple business platforms to improve the quality, accessibility, and usefulness of AI-driven analysis. Create dashboards and visual reports in tools such as Power BI, Tableau, or Looker to communicate findings to stakeholders clearly and effectively. Use platforms including Google Analytics, Adobe Analytics, and Google Ads data sources to assess digital marketing effectiveness and optimize spend. Partner with CRM and marketing teams to measure audience engagement, campaign performance, and customer lifecycle results. Apply Python and AI technologies to streamline analysis, enhance modeling approaches, and support advanced marketing use cases. Contribute to the use of emerging frameworks such as Lang Graph and MCP-level tools where appropriate for analytical and AI workflow development.