SEO Specialist

Apex Systems LLC, a division of On Assignment, is an IT staffing and services firm specializing in providing IT professionals for contract, contract-to-hire, and direct placements. Apex also offers recruitment solutions for other select professional skills and workforce needs Job Description Automotive Digital Marketing firm seeking an SEO Specialist II. The SEO Specialist II develops and implements effective search engine optimization strategies to drive consumers to the websites of assigned end clients, with the goal of generating increased targeted web traffic and increased our clients. The SEO Specialist II utilizes knowledge of natural search engine listings and employs the following SEO techniques: Broad keyword analysis and the selection of brand and longtail keyword combinations Reviews key metrics across the full website to assess the effectiveness of SEO strategy Competitive site analysis to increase the effectiveness of on-page optimization Optimization of on page information including page content, meta tags, h tags, alt tags Internal linking strategies to disperse value throughout the whole site Submission of sites to Google and Bing Webmaster Tools May engage in inbound and outbound link placement May verify and optimize business and local listings for top search engines (e.g., Google, Bing, Yahoo!)