Apple TV Creator Lead, Entertainment

Team: Marketing

Location: Culver City

Weekly Hours: 40

Posted: 2026-11-02

Summary: As a part of the broader Apple TV marketing organization, our team's purpose is to build big word of mouth, conversation, fandoms, and love for our brand, titles, sports, and talent. This role leads Apple TV content creator, influencer, and social talent work to connect our brand to culture through trusted voices. If you are an advanced professional and extraordinary leader who is highly plugged into the internet and popular culture this could be an ideal opportunity. We need someone that can keep a finger on the pulse of conversation across entertainment, pop culture, and brands, and know what it means to listen, participate, and spark thoughtful discussions with fans through content creation.

Description: This role leads Apple TV creator and influencer programs, responsible for day-to-day management of influencer strategy in addition to developing tailored, creator-led approaches and programs that deliver strong creative and clear ROI from concept through execution, across title and brand projects. You bring deep expertise in the influencer landscape and content creator management, a seasoned storyteller's instinct, and a cutting-edge understanding of internet culture, short-form video, memes, and zeitgeist content, paired with the rigor to demonstrate real business impact. As a part of the broader Apple TV Social Marketing team, you sit at the intersection of creator strategy, program management, and creative accountability, building and conceptualizing creator-led formats across titles and programming to deepen audience engagement with Apple TV, while ensuring brand consistency in marketing, messaging, and creative.

Minimum Qualifications: Minimum of 7 years of experience in creator partnerships, talent marketing, influencer strategy, or digital media, with a demonstrable track record of building cultural moments and driving measurable business impact at scale within entertainment, sports, or highly consumer-centric brands or platforms. Comprehensive knowledge of the creator economy: platforms, business models, deal structures, cultural dynamics, and the evolving relationship between creators, talent, brands, and audiences Established network of relationships across the creator, talent, athlete, and representation landscape. Expertise in creator management and briefing: strategy, identification, briefing, content creation, feedback, and relationship management Experience leveraging social analytics and data to set and report against creator-specific KPIs, using data and intuition to develop content that gets people talking Experience working directly with talent; skilled in pitching, presenting, and reading the room Excellent communicator, strategist, and creative who can set context, influence ideas, and rally teams; adept at taking accountability without control, and using influence without authority Highly skilled at managing multiple complex, simultaneous initiatives, from strategic planning to creative oversight and performance accountability Highly driven self-starter who is proactive, prioritizes well, and can move large amounts of work with precision in a fast-paced, fluid, and ambiguous environment. Not afraid to lead or follow, and takes smart risks and judgment calls to push high-impact work forward. Has a deep and broad network of expertise and partners to bring to the work; networks with senior internal and external peers across Apple TV, talent, EPs, and filmmakers Cross-functionally excellent; builds strong relationships and works across a highly matrixed organization Demonstrates learning agility and evolves alongside a dynamic organization; embraces change Bachelors Degree or equivalent professional experience

Preferred Qualifications: MBAPay & Benefits At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $112,600 and $215,000, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

EEO Statement: Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant AccessibilityAt Apple, we believe accessibility is a fundamental human right. You'll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong. Learn about accessibility in Apple's workplace Learn about reasonable accommodations for job applicants Application Deadline Apple accepts applications to this posting on an ongoing basis.