Urban Outfitters Editorial Copy Director

Overview In this role you will own Urban Outfitters’ editorial voice and storytelling across channels, blending strategy with creative craft to connect with youth culture. You will lead and mentor copywriters and editors, shaping voice in partnership with the Senior Director of Brand Voice. You’ll collaborate across marketing, merchandising, creative, digital, and PR to drive cohesive narratives. The position offers hybrid work in Philadelphia with relocation support for selected candidates outside the region. You’ll champion modern tools and processes to accelerate high-impact storytelling. Compensation / Benefitsmedical, dental, visionPTOemployee discountsretirement savingsflexible/hybrid workrelocation package (for selected finalists) Responsibilities Define and evolve the brand’s editorial voice aligned with youth culture Shape voice, tone, and editorial POV; write brand narratives for hero moments; top edit team deliverables Oversee dynamic, trend-driven content for campaigns, catalogs, digital marketing, site design, and social platforms Balance SEO/AEO with creative and brand goals to roadmap longform editorial concepts Collaborate with creative, merchandising, and brand strategy teams to ensure cross-channel storytelling Synthesize insights into high-impact storytelling opportunities; build executive-facing presentations Inspire, mentor, and oversee copywriters and editorial talent; manage workflows and coaching processes Create verbal identity style guides, toolkits, and standards; oversee vendor and freelancer relationships Monitor fashion, lifestyle, music, sport, and pop culture trends to inform storytelling Streamline copy processes and champion AI/tools adoption to improve efficiency and performance Key requirements 8+ years in editorial leadership, content strategy, or brand publishing Retail copy experience across store, digital, social, app, and out-of-home campaigns Experience building editorial franchises or longform platforms Strong ability to shape brand POV and cultural positioning Proven leadership and ability to influence executives Knowledge of CMS, workflow systems, and AI/automation in editorial productionleadership and mentorshipcross-functional collaborationstorytelling and communicationCMSworkflow systemsAI/automation in editorial production