Senior Director, Brand Marketing

Overview In this role you will steer the overall brand strategy and positioning for a national portfolio, aligning with sales, marketing, and commercial functions to drive growth. You will lead integrated marketing campaigns across professional and consumer channels to build brand awareness and affinity. You will partner across functions to ensure a consistent brand experience and optimize investments for measurable business impact. This is a high-impact role that shapes how the brand is perceived in the market and supports CVI Americas’ commercial goals. Responsibilities Develop and lead brand strategy, positioning, messaging, and value proposition for four national brands Ensure brand consistency across marketing channels and customer experiences Lead brand architecture and portfolio strategy as products evolve Inform strategic decisions using market research, competitive analysis, and customer insights Plan and execute integrated brand campaigns across eye care professionals and consumers Collaborate with sales to create go-to-market strategies and manage the Plan-of-Action process Oversee annual brand planning and campaign calendars Establish KPI’s to measure brand health and ROIAnalyze performance and optimize investment to maximize revenue Lead and mentor a high-performing team of marketers Foster innovation, accountability, and cross-functional collaboration Key requirements Minimum 10 years of progressive brand marketing experience 5+ years of managing and developing high-performing teams Prior brand or product marketing leadership in B2B2CExperience in vision care or similar B2B2C environment; CPP marketing a plus Strong strategic leadership and insight-driven planning Ability to leverage insights, storytelling, and creativity to elevate the brand and drive ROIStrong analytical skills and data-driven decision making Financial acumen with ability to lead a P&LExperience coordinating across global marketing, sales, and other functions Bachelor’s degree required; MBA preferred Cross-functional collaboration Leadership and team development Innovation and accountability Market research and competitive analysis Performance measurement and KPI tracking Budget management and ROI optimization