Digital Marketing Specialist

Position Overview: We are seeking a Digital Marketing Specialist to join our team full-time at our Minneapolis, MN location. This role is ideal for a creative, analytical, and driven marketer who thrives on building digital strategies that deliver measurable results. You'll take ownership of our online presence—crafting campaigns, managing platforms, analyzing performance, and continuously optimizing to elevate brand awareness and drive growth.

Key Responsibilities: Develop and execute SEO strategies to increase organic visibility and search performance. Plan, manage, and optimize Google Ads and Facebook Ads campaigns to maximize ROI and lead quality. Leverage Go High Level (GHL) for CRM management, automation, funnel building, and client workflows. Collaborate with designers to create high-performing websites and landing pages focused on conversion and user experience. Monitor and analyze marketing performance using Google Analytics and other reporting tools to provide actionable insights. Manage and grow our social media presence, ensuring consistent and engaging brand storytelling. Communicate directly with clients, provide strategy updates, and maintain strong professional relationships. Stay informed on the latest digital marketing trends, platform updates, and algorithm changes to keep our strategies cutting-edge.

Qualifications: 2–4 years of hands‐on digital marketing experience with a focus on SEO, PPC, and social media advertising. Proven expertise with Google Ads, Meta Business Suite, and SEO platforms like Ahrefs, SEMrush, or Moz. Experience using Go High Level (GHL) for marketing automation, pipelines, and reporting. Strong understanding of web design principles, UX best practices, and conversion optimization. Excellent analytical, communication, and project management skills. Ability to multitask and thrive in a fast‐paced, collaborative environment. Bachelor's degree in Marketing, Communications, or a related field preferred. Familiarity with the automotive industry is a strong plus.

Preferred: SkillsExperience with data analytics and performance tracking. Basic knowledge of HTML, CSS, or WordPress. Understanding of email marketing, CRM automations, and sales funnels. Creative problem‐solving skills and a growth‐oriented mindset.

What We Offer: A collaborative and growth‐driven work environment. Flexible work options – hybrid or remote opportunities available. Freedom to experiment, innovate, and make a measurable impact. Access to industry tools, certifications, and ongoing professional development.