Associate, Social Media Strategist

ASSOCIATE, SOCIAL MEDIA STRATEGISTReports to Associate Director, Executive Influence New York, NY · Full time · HybridTHE OPPORTUNITYManhattan Strategies is seeking an Associate, Social Media Strategist to join our team. The best-fit candidate has a demonstrated understanding of social media strategy and execution, including platform nuances, content formats, and performance optimization. You are proactive and energized by a fast-paced, dynamic environment with a genuine interest in digital culture, media, and emerging platforms. Given the real-time nature of social media, this role requires flexibility and responsiveness outside of standard hours when client needs arise. We are thoughtful about balance and committed to showing up for our clients when it matters most. THE FIRMManhattan Strategies is an award-winning design-forward consulting firm specializing in crafting powerful visual narratives for leading and emerging brands. Manhattan Strategies was founded on a simple hypothesis: if you communicate visually, you maximize your power to compel action. We combine an attentive communications agency with a boldly ambitious design studio, and the combination is what makes us different. We've been recognized by ADWEEK among the fastest-growing agencies and by Inc Magazine as one of the fastest-growing companies in America. We've won dozens of awards across design, branding, web development and video production. The team is sharp, collaborative and genuinely passionate about making things that look and work great. THE ROLEThis is a full-time hybrid role based in New York, NY. The Associate, Social Media Strategist will play a key role in executing day-to-day social media management and content strategy across platforms. Responsibilities include managing publishing calendars, community engagement, and content development, along with monitoring trends and platform updates to keep client strategies current. The selected candidate will collaborate closely with the broader team to ensure social content aligns with each client's broader communications and campaign goals. WHAT YOU'LL DOSocial Media Management: Execute day-to-day social media management across platforms (Meta, Tik Tok, X, Reddit, and others), including scheduling, publishing, and community management. Social Media Strategy: Support development and execution of platform-specific strategies aligned with broader communications and campaign goals. Persona Development: Translate audience insights into clearly defined personas and tailor content to drive engagement with priority segments. Content Development: Draft, edit, and optimize social content including copy, visuals, and short-form video concepts that align with brand voice and objectives. Listening & Trend Analysis: Conduct social listening and trend analysis to identify timely opportunities, emerging narratives, and competitive positioning. Platform Best Practices: Monitor and share platform updates, algorithm changes, and best practices to continuously refine our approach. WHO YOU AREThis opportunity is ideal for you if you:Are energized by real-time culture and stay plugged into what’s happening across platforms, trends, and digital media Think strategically about audiences — you don’t just create content, you think about who it’s for, why it matters, and how it performs Take ownership of your accounts — you’re proactive, responsive, and hold yourself to a high standard of quality and follow-through Thrive in a fast-paced, client-driven environment where your work is visible, timely, and directly tied to results Communicate clearly and collaborate well — you’re comfortable working across teams, managing client feedback, and knowing when to escalate Are curious and experimental — you test, learn, and bring new ideas to the table without waiting to be asked Are comfortable managing multiple clients, platforms, and deadlines simultaneously without dropping the ball YOUR EXPERIENCE1–3 years of experience in social media, digital marketing, or communications; agency experience preferred Demonstrated understanding of social media strategy, including platform nuances, content formats, and performance optimization Experience developing or applying audience personas to inform content and targeting decisions Strong writing and editing skills with the ability to adapt tone across platforms and audiences Familiarity with social media management and analytics tools (e.g., Sprout Social, native platform insights)Collaborative, proactive, and comfortable working in a fast-paced, high-accountability environment Genuine interest in trends across digital culture, media, and emerging platforms Bachelor's degree preferred, but not required with relevant experienceCOMPENSATION & BENEFITSTotal Compensation: $61,500 per year *Compensation includes base salary plus bonuses. Profit share eligibility 401(k) company contribution Paid family leave Healthcare, vision and dental insurance Unlimited PTOPre-Tax Commuter Benefit options Hybrid work environment Open, collaborative office space designed for both collaboration and focused work Leadership that is accessible and invested in your growth Ongoing learning opportunities and skills development An environment where diverse perspectives are not just welcomed, but valued Pantry stocked with an array of beverages and snacks Scheduled team lunches, celebrations and recognition of milestone moments and wins Manhattan Strategies is an equal opportunity employer. We believe diverse teams make better work.