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General Manager– Marketing & Sales (Digital Health, Ophthalmology)

biolight life sciencesAkron, OH

4 days ago

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About the role

Description: BioLight is recruiting a US General Manager for one of its innovative, fast-growing digital health portfolio companies in the field of ophthalmology. As the company expands into the US market (post FDA clearance), the General Manager will build and lead its US commercial operations.
About the Role: The General Manager will be the company’s senior commercial leader in the United States, owning the US business end to end, including strategy, marketing, sales, partnerships and team building. The role spans both B2C (patients and consumers) and B2B (eye-care professionals, clinics, health systems, payers and partners), and reports directly to the CEO.
Responsibilities:
  • Define and execute the US go-to-market strategy across B2C and B2B channels
  • Own US revenue targets, budget and P&LLead B2C marketing, including digital acquisition, brand, performance marketing and retention
  • Build and lead B2B sales to ophthalmologists, optometrists, eye-care chains and health systems
  • Develop strategic partnerships, distribution channels and KOL relationships
  • Work with product, clinical and regulatory teams to align the offering with US market needs
  • Represent the company at key industry events such as AAO, ARVO and Vision ExpoReport KPIs, market insights and forecasts to the CEO and board
Requirements: 7+ years of experience in sales, marketing, business development or commercial leadership, including a proven track record in US healthcare, ideally in ophthalmology, optometry or vision care. Demonstrated success in developing and executing B2B and B2C sales and marketing strategies. Strong understanding of digital marketing, customer acquisition, and commercial growth. Experience building strategic partnerships and driving revenue growth. Entrepreneurial mindset with a hands-on, result-oriented approach. Excellent communication, negotiation, and leadership skills.
Location: Remote (US-based), with regular travel to customers, partners and industry events. All applications will be handled with strict confidence.

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JOB OVERVIEW

Experience level

Manager

Location

Akron, OH

Occupation

Sales Managers

Industry

Offices of Optometrists

Posted

4 days ago

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