Senior Brand Manager

Location: Goose Island, Chicago (Onsite is preferred)

Pay Range: 40-45/hr.

Hours: 40/week

Integrated Marketing: Develop and manage annual, quarterly, and monthly marketing and content calendars. Translate brand strategy into integrated campaigns across email, social, e-commerce, community, product launches, and events. Own email marketing and customer communications, ideally utilizing Klaviyo. Oversee social media strategy, content planning, and community engagement. Identify opportunities to increase brand awareness, engagement, customer loyalty, and DTC growth. Track campaign performance and use insights to continuously improve marketing efforts.

Product Marketing & Go-to-Market: Develop marketing plans for approximately 10–20 new product launches annually. Build go-to-market strategies that clearly communicate what’s new, why it matters, and why customers should care. Create excitement around new products, limited-edition releases, merchandise, and product drops. Coordinate launch messaging and execution across email, social, e-commerce, content, and other relevant channels.

Creative Direction & Partner Management: Manage and provide direction to designers, photographers, videographers, content creators, and other freelance partners. Develop thoughtful creative briefs that clearly communicate the brand, audience, objectives, deliverables, and desired outcome. Maintain consistency and quality across externally produced creative. Identify the creative assets needed to support upcoming campaigns, launches, and brand initiatives. You do not need to be a graphic designer, photographer, or video editor. Creative resources are already in place. The priority is someone who can develop the idea, shape the story, provide strong creative direction, and ensure everything comes together cohesively. Hands-on design capabilities are a plus.

What We’re Looking For: Approximately 5–8+ years of marketing experience, ideally within a consumer, DTC, e-commerce, lifestyle, enthusiast, or product-driven brand. Strong experience across brand marketing, positioning, communications, and storytelling. Proven ability to understand a target customer and translate customer insights into effective messaging and campaigns. Experience marketing physical products and supporting product launches and go-to-market initiatives. Hands-on experience with email and lifecycle marketing; Klaviyo experience is strongly preferred. Experience overseeing social media, content, and community-focused marketing. Ability to build and manage integrated marketing and content calendars. Experience directing external creative resources, freelancers, or agency partners. Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously. The Ideal FitYou’re a strategic but hands-on marketer who is equally comfortable developing the big-picture plan and making sure the work gets done. You understand that building a brand goes beyond sending emails and posting on social—you know how to create a clear point of view, tell compelling stories, and give customers a reason to care. You’re creative, organized, customer-focused, and comfortable working within a small, entrepreneurial environment where priorities can move quickly and responsibilities naturally overlap. Most importantly, you’re excited by the opportunity to take real ownership of a growing brand and become a long-term part of the team. Apply today if you’re looking for an opportunity to make a meaningful impact and help shape the next stage of a growing consumer brand.