Global Integrated Campaign Marketing Lead

Overview In this role you will drive regional campaign strategy and hands-on execution to turn marketing priorities into pipeline. You’ll shape the regional narrative and run a cross-channel program across events, digital, and demand gen, collaborating with sales, product, and US Marketing. You influence multiple stakeholders to stay aligned and accelerate deals through strategic marketing activity. A key focus is delivering integrated campaigns that meet regional goals and leverage data to optimize performance. Compensation / Benefitshealth/vision/dental insurance 401(k)PTOparential leavemedical leaveSTD/LTD insurance benefits Responsibilities Run the regional campaigns program to meet goals and capture market opportunities Shape local campaign themes, messaging, assets, and calls-to-action in collaboration with US Marketing, Sales, and external experts Execute an integrated mix of tactics (events, roundtables, email, webinars, social, SEO/SEM) to hit regional goals Coordinate with local sales, product, and external experts to prioritize programs Track results, manage lead qualification, and own the handover to Inside Sales Influence deals in the pipeline through ongoing marketing activity and accelerate velocity Deliver timely reporting and dashboards using Marketo and Salesforce Monitor and improve data quality in Clearwater Analytics databases Key requirements Bachelor's degree in Marketing, Business, or Communications 3+ years of B2B field marketing and demand generation experience Hands-on experience with marketing automation platforms (Marketo or similar) and CRM systems; SFDC experience a plus Experience in market research/analytics, strategic planning, campaign development, budget management, events, email/nurturing, digital, and social/SEO/SEMcross-functional collaborationinfluence without authoritystakeholder management Marketo Salesforcedigital marketing channels